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Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

management mrm  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » management mrm


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

management mrm  of the marketing resource management (MRM) pioneered by Aprimo . Facing shrinking budgets, marketing departments are more and more accountable for the cost of their activities. MRM helps marketing professionals to plan ahead for the following: Time for human resources Time for financial resources Responsibilities for different team members at different steps MRM combines workflow capabilities for assigning tasks and triggering alerts and knowledge management to accede into marketing best practices. A Read More
Microsoft Analyst Event Part Two: Dynamics Offerings for ERP and CRM


management mrm  it had marketing resource management (MRM) functionality on par with Aprimo (now part of Teradata ) and scalability on par with Marketo , but at a price where Microsoft saved some bucks. The platform builds off the MRM core, but extends into strong campaign execution, lead scoring, and web analytics. Within the app, there is a component called the Akela Marketing Cloud , a multi-tenant behavioral tracking and progressive engagement modeling engine for marketers. It can be used to mine clickstreams, page Read More
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

management mrm  integrates with customer relationship management (CRM) or sales force automation (SFA) systems (e.g., Salesforce.com, Oracle/Siebel, and Microsoft Dynamics CRM) Neolane MRM— supports marketing resource management (MRM) tasks such as integrated marketing plans and calendars, budgets assignments, and progress monitoring Marketers' appropriation of social media's authentic engagement style needs to become more efficient. While the possibility of interacting with individual customers is limited, Read More
Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

management mrm  Global's SaaS marketing resource management (MRM) solution. Infor Epiphany suite aims to become a competitive tool not only for sales and customer reps but also for marketers. Mr. George Wright, senior vice president and general manager of Epiphany, explains, Infor Epiphany will become an even more efficient marketing solution with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels. Further, Mr. Wright underlined Read More
Case Study: More Efficient Hospital Management Systems with Content Management Tools
Hospital de la Santa Creu i Sant Pau I is the oldest hospital in Spain, with over 34,000 admissions each year and 150,000 emergencies. In 1999, the hospital

management mrm  Study: More Efficient Hospital Management Systems with Content Management Tools Hospital de la Santa Creu i Sant Pau I is the oldest hospital in Spain, with over 34,000 admissions each year and 150,000 emergencies. In 1999, the hospital began to implement an intranet to provide information to employees, with an update in 2003 to provide visibility of corporate information. Learn how the company is integrating a content management system with portal tools to integrate processes and improve efficiency. Read More
Oracle Enterprise Asset Management
Oracle Enterprise Asset Management (EAM) optimizes availability and utilization of assets. Oracle's products help companies manage inventory, equipment, and

management mrm  Enterprise Asset Management Oracle Enterprise Asset Management (EAM) optimizes availability and utilization of assets. Oracle's products help companies manage inventory, equipment, and skilled personnel as well as match these resources to asset maintenance demands. Read More
Unified Performance Management: The Key to Successful Performance Management
Managing performance requires that business and IT, working collaboratively, develop a vision of how to integrate information and technology to improve the

management mrm  Key to Successful Performance Management Managing performance requires that business and IT, working collaboratively, develop a vision of how to integrate information and technology to improve the performance of the organization’s people and processes, and then act on that vision. Using common performance management (PM) tools and systems—designed to ensure the effective use of consistent information—is critical to the success of the business. Find out why. Read More
Asset Management
Enterprise asset management (EAM) and computerized maintenance management systems (CMMS) enable the planning, controlling, and monitoring of physical asset

management mrm  Management Enterprise asset management (EAM) and computerized maintenance management systems (CMMS) enable the planning, controlling, and monitoring of physical asset events and maintenance tasks as they pertain to plants, equipment, and facilities. EAM/CMMS systems span all phases of the asset life cycle across all services, including investment planning, specification, design, operations and maintenance, and disposal. EAM/CMMS systems help managers better allocate equipment and resources, and ensure Read More
Alfanar IT Solutions-Enterprise Content Management
Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM

management mrm  IT Solutions-Enterprise Content Management Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM) solutions to both government and private sectors—two sectors undergoing rapid automation and thus in need of ECM solutions in Saudi Arabia. Read this paper to see how alfanar IT plans to address these market needs and the improvements expected with OpenText. Read More
Bizagi BPM Suite 9.1 Business Process Management Product Certification Report
Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The

management mrm  Suite 9.1 Business Process Management Product Certification Report Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst commentary. Read More
Integrating Customer Relationship Management and Service Resolution Management
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies

management mrm  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More
Program Management Office: A Term Not Fully Understood
The term program management office (PMO) has been around for some time. Its core concepts, methods, and benefits have remained constant, while resources and

management mrm  Management Office: A Term Not Fully Understood Estrella Partners provides consultative services for all aspects of PMOs, including but not all inclusive of Program Resourcing / Staffing, Program Assessments, Program Business Case, PMO start-up, PMO Management, and any subcomponent of a program from Risk Management to Quality Assurance, to Deliverables Management, to Communications, etc... Source: Estrella Partners Group LLC Resources Related to Program Management Office: A Term Not Fully Understoo Read More
Value Cycle Management: A Non-Linear Approach to Supply Chain Management
Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain

management mrm  Approach to Supply Chain Management Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain functions across all levels of suppliers, partners, and customers through the integration, collaboration, and synchronization of technology, data, and people-centric processes. Learn how companies can employ VCM to make business processes smoother, more productive, and more profitable. Read More

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