Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
manufacture process chart
not effective (Figure 3). Manufacturers must continue to educate themselves on PLM process and software capabilities and continue to refine the roles of their enterprise applications to meet their needs. To better understand the roles each should play in innovation, companies must understand the distinct differences between product development and supply chain execution. The key differences are the amount, kind, and format of data required for each task and how iterative and collaborative the processes