Given the current saturation of the application market, and trends in acquisitions major vendors will be searching for a viable competitive advantage. There will likely be few, very large vendors with products for a very large percentage of business, and many smaller vendors, with products tightly focused on specific vertical markets.
of the application systems market and money-conscious enterprises are causing vendors to change gears in their business models. New accounts are hard to come by and, instead of ripping and replacing older systems, enterprises are looking for add-on enhancements and integrations. As a result, vendors are turning towards their existing customer bases for revenue. In the case of the Big Few, who are vendors with about 20,000 or more customers and at least $1 billion (USD) in revenues, the customer base is