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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 market knowledge definition


To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the

market knowledge definition  addressing the growing SMB market since 1996 with a lean positioning. SAP offered one ERP product line and it was up to the smaller companies to fit their needs to SAP's application. The challenge for SAP was to pre-customize packages to fit a broader spectrum of types of companies. The new product line would target businesses with complex production processes that would need an ERP application to support their businesses. The idea was cultivated in early 2002 and yielded to the creation of mySAP

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » market knowledge definition

SAP Industry Solutions for Mid-market Companies


For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Brio Technology Enters the ETL Market


Brio Technology (Nasdaq: BRYO) today announced Brio.Impact 4.0, an upgraded version of the industry's first analytic application designed specifically for revenue optimization. Available immediately, Brio.Impact 4.0 includes an integrated extraction, transformation and loading (ETL) capability.

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Lawson's Approach to the Retail Market


Lawson Retail Operations Suite solutions are built for high-volume retail enterprises and encompass a range of activities, including the management of item information, category planning and review, assortment, pricing, promotions, warehouse replenishment, multichannel ordering, store replenishment, forecasting, and order determination.

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Siebel Rallies Its Integration Alliance Troops Part 2: Market Impact


The era of Siebel's uncontested supremacy in the CRM market seems to be nearing the end. However, Siebel's idea of its Universal Application Network seems innovative and should help the needs of the higher-end of the market, whose paramount concern have been the enormous costs of integration and the general lack of responsiveness by enterprise application vendors to address this issue.

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SAP ERP Market Analysis for SMB'S


As you'll discover in SAP ERP for SMB, SAP offers a range of ERP solutions for small and midsized businesses including a SaaS-based version called...

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Enterprise Knowledge Workers: Understanding Risks and Opportunities


To do their jobs, knowledge workers use the gamut of media and technologies. However, although the proliferation of new means to locate and access data has multiplied the amount of information available to these workers, it’s also made the efficient dissemination, management, and processing of data more burdensome. Find out more about how collaborative tools are—and aren’t—being used in the information-sharing workplace.

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Meridian Knowledge Solutions


Meridian Knowledge Solutions helps you create measurable value with your learning strategy. Meridian provides technology platforms that empower enterprises, governments, and member-based organizations to develop their people by delivering learning, assessing performance, and fostering collaboration. We’ve been making customers our partners since 1997. Our suite can be deployed on-premise, hosted, or in a secure cloud. Innovative design promotes configuration to business processes, while reducing costly implementations. Meridian helps extend learning beyond employees to the value chain, including partners, members and customers. Mobile capabilities enable on-the-job-training, while social sharing builds the learning community.

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The Issue: North American Mid-market IT Outsourcing Trends


The challenges of doing business in today’s economic climate are the same for mid-market companies as they are for larger corporations. The mid-market, however, has typically addressed those challenges differently and has not employed alternative service delivery models. But more and more mid-market firms are discovering that information technology outsourcing (ITO) can have a positive impact on growth. Find out why.

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A Veteran Mid-market ERP Vendor with a Pragmatic Vision Chimes In


Joining our growing list of vendors willing to provide their opinions and commentary on our thought-provoking questions on market trends, SYSPRO takes part in our ongoing question-and-answer series, where the vendor responds from the viewpoint of a mid-market veteran.

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