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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 market mrm


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

market mrm  to serve the enterprise market place with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » market mrm

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

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AtTask to Workfront—New Name Reflects Growth Beyond Task Management


TEC's P.J. Jakovljevic talked to Workfront CMO Joe Staples (formerly AtTask) about the company's success as of late and how its recent name change is reflective of its growth and true enterprise work management (EWM) focus.

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

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Lawson Enforces Its Stronghold Part 2: Market Impact


Now that is it publicly traded, it is poised for reaching over $400 million revenue mark in calendar 2002. Lawson has maintained significant mind and market share in the service industries sector, and is a recognized competitive force to keep the likes of PeopleSoft, Oracle and SAP on their tiptoes.

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Two Stalwart Vendors Discuss Mid-market Issues


In continuing our first-time ever questions-and-answers series for software applications vendors, Infor and IFS, two upper mid-market, stalwart vendors, express their views on market trends, platform approaches, and mid-market issues.

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Analytics: A Blueprint for Value in Mid-Market Organizations


While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses, and learn from analytics leaders.

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Security Information Market Heading for Growth


The growth of security vulnerabilities is creating a new market for security information. With link sharing and cooperation among sites, it is not clear that this market is nearly as predatory as some publishing markets.

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BI State of the Market Report


IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.

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