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Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

market mrm  to serve the enterprise market place with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » market mrm


SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

market mrm  Unica, see Can the Market Sustain a Stand-Alone EMM? and Should Uniqueness Vouch For Marketing Automation Niche Players? . As a result of the demand from their mutual customers, earlier in 2004, SAS and Aprimo announced a partnership to integrate the MRM products within the Aprimo Marketing suite into SAS Marketing Automation 4. The integrated solutions will be immediately available as a SAS offering through its global sales channels. The vendors cite that tightly linking the ability to execute and Read More
Microsoft Dynamics CRM Getting More Socially Insightful
Microsoft has announced a strategic alliance with InsideView whereby InsideView for Sales will be integrated into Microsoft Dynamics CRM Online, bringing social

market mrm  see Microsoft leapfrogging the market share of the aforementioned CRM foes. Read More
Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

market mrm  tool—and the latest buzzword—is market resource management (MRM). Pioneered by Aprimo, MRM is designed to improve the use of marketing resources, which is crucial for marketing departments facing shrinking budgets and greater accountability. Through workflow capabilities, tasks can be assigned and alerts can be triggered to better manage knowledge and comply with marketing best practices. Yet whether a buzzword and the idea it encompasses lasts, is never guaranteed. Inevitably, tighter control over Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

market mrm  systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
Next-generation Fibre Channel Storage Systems: 2007-2011 Market Forecast
At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and

market mrm  Channel Storage Systems: 2007-2011 Market Forecast At the macro level, the fibre channel storage systems market is mature and slow-growing. However, the market is actually undergoing tremendous architectural and technological transition. This report provides a quantitative market-sizing analysis based on the direction and scope of the overall fibre channel storage systems market, and analyzes next-generation fibre channel storage systems segments and their growth prospects. Read More
Linux at 25% of Server OS Market - Is Redmond Hearing Footsteps?
Linux has now grabbed 25% of the server operating system market share, passing Novell and knocking on Windows's door.

market mrm  25% of Server OS Market - Is Redmond Hearing Footsteps? Event Summary [Computerworld] 02/11/2000 Linux cornered 25% of the server operating system market last year, according to preliminary data from International Data Corp. (IDC). But in terms of revenue share, Linux remains a tiny fraction of the market. Microsoft Corp.'s Windows NT system held steady at 38% of the server operating system market last year, while Novell Inc. finished at 19%. Meanwhile, all of the combined versions of Unix garnered 15% Read More
Security Information Market Heading for Growth
The growth of security vulnerabilities is creating a new market for security information. With link sharing and cooperation among sites, it is not clear that

market mrm  Information Market Heading for Growth Security Information Market Heading for Growth L. Taylor - August 31, 2000 Event Summary It is estimated that the security information market will grow to a $1.5 billion by 2003.[1] With a dearth of security professionals available, viewing online security articles offers companies the opportunity to gain information, and improve system security knowledge at low overhead and a fast pace. Via the web, IT organizations can find out about security bugs, patches, Read More
ERP Software Buyer's Guide for the Mid-Market
If you're interested in an ERP software solution for your small or midsized business, but would like to know more about it, the mid-market ERP solu...

market mrm  state of the ERP market for small and midsized businesses the major mid-market ERP vendors the features and benefits of an ERP solution the costs involved what to ask a prospective vendor before you purchase There's never been a better time to invest in an ERP system, or an easier way to find out what you need to know. Download your PDF copy of the Mid-market ERP Solutions Buyer’s Guide today. For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: 514-954-3665, ext. 367. Read More
The ERP Market 2001 And Beyond - Part 4: Market Predictions
ERP will be redefined as a platform for enabling e-business globally. Originally focused on automating internal processes of an enterprise, ERP systems will

market mrm  ERP Market 2001 And Beyond - Part 4: Market Predictions The ERP Market 2001 And Beyond Part 4: Market Predictions P.J. Jakovljevic - October 11, 2001 Executive Summary  Enterprise resource planning (ERP) integrated software solutions have become synonymous with competitiveness, particularly throughout the 1990's. ERP systems replace islands of information with a single, packaged software solution that integrates all traditional enterprise management functions (transactions) like financials, human Read More
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

market mrm  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More
Baan And SSA GT Merge To Form A Mid-Market Empire With An ''Iron Side'' Part Three: Market Impact On SSA GT
Like the previous few SSA GT's acquisitions, this merger too seems aimed at enlarging combined Baan and SSA GT's customer base, market share, and, more

market mrm  ''Iron Side'' Part Three: Market Impact On SSA GT SSA GT Aspect Baan, once one of the leading independent providers of enterprise application solutions for industrial enterprises, and subsequently part Invensys plc. (London Stock Exchange: ISYS), was sold on June 3 to an investment group consisting of Cerberus Capital Management , L.P. and General Atlantic Partners , LLC , two of the world's leading private investment firms. Backed by nearly USD $14 billion in investment capital, the investment group Read More
Phone Systems Market Primer
Despite a voice communication system’s critical role in an enterprise, many people aren’t aware of the myriad available options and recent developments in the

market mrm  Systems Market Primer Despite a voice communication system’s critical role in an enterprise, many people aren’t aware of the myriad available options and recent developments in the voice communication market. This primer provides insight into this market for potential buyers, decision makers and other stakeholders. It covers key aspects of business phone systems that you should understand before you decide to purchase. Read More
Has Consolidation Made the PLM Market More Agile?
While the race for the pole position in the still evolving, moving-target PLM market started several years ago, it has been quite accelerated by Agile Software

market mrm  Consolidation Made the PLM Market More Agile? Event Summary While the race for the pole position in the still evolving, moving-target product lifecycle management (PLM) market started several years ago, two notable players have recently decided to leapfrog the competition by joining complementary forces. Namely, early in August, Agile Software Corporation (NASDAQ: AGIL), a San Jose, CA-based provider of PLM solutions with historical strength in the high-tech and electronics industries, announced it has Read More
HR State of the Market
With a shortage of skilled workers looming throughout the western world, it's more important than ever to manage your human resources effectively...

market mrm  State of the Market Times have changed. Global competition is forcing small and midsized companies like yours to compete not only for customers, but for talented employees as well. With a shortage of skilled workers looming throughout the western world, it's more important than ever to manage your human resources (HR) effectively—and TEC's HR State of the Market can help. In this informative guide, you'll learn about the HR issues that are most vital to your company : recruitment and retention Read More

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