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Documents related to » market research proposal sample


Usability
Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.

MARKET RESEARCH PROPOSAL SAMPLE: tools available in the market that help the software engineer develop prototypes rapidly. Many of these tools allow re-usability so that the prototypes developed at the early stages can be used as part of the actual software being developed during the later stages. In other words, the prototypes need not be discarded. Three, screen navigation and workflow could be demonstrated and signed-off before coding actually begins. Here, use could be made of a structured methodology like the Delta Method for
2/15/2004

IBI + IBM = EAI
The latest entrant in the race to support IBM's MQSeries Integrator Version 2 is Information Builders (IBI) with its Middleware Technology Group's 'Enterprise Connector for MQSeries Integrator'. The product provides SQL access to over 80 different data sources, and should prove a good fit with MQSI. In addition, IBI has announced support for IBM’s WebSphere Application Server.

MARKET RESEARCH PROPOSAL SAMPLE: data for e-business success. Market Impact The addition of MQSI Version 2.0 support to the Enterprise Connector product will have a similar effect on the market to that caused by the WebSphere integration. The sheer breadth of data access interfaces will make this product difficult to compete with (when the customer has a heterogeneous environment). According to IBI, the integrated product simplifies the process of developing message flows, and can reduce the time, effort, and cost associated with
12/14/2000

OS SmackDown!
In the latest escalation in the battle between Windows and Linux, directions on how to replace each with the other have been published on the Web by their respective champions.

MARKET RESEARCH PROPOSAL SAMPLE: disk drive, of course.) Market Impact Alone, these documents will have minimal market impact, except to provide fodder for the pros/antis on both sides to complain about the other and their tactics. Operating system market growth will not be affected by these pieces. Regarding the individual OSes, there are three likely reactions from those who are actually following this mini soap opera: (1) Who cares? ; (2) Boy, I m so angry at their tactics, I m going to show them by picking the other OS , or (3)
1/12/2000

What is SRFM?
The planning, execution and partner collaboration processes of nearly all companies today are driven by a

MARKET RESEARCH PROPOSAL SAMPLE: experience, or from the market information currently available to sales, marketing, and procurement. In contrast, point forecast systems are only able to capture a single best guess . Information about the range of potential outcomes—clearly critical and valuable—is excluded from core systems as a result, forcing informal manual processes to attempt to cover it. The Core of SRFM Two processes form the core of SRFM, both of which are built on supply and demand range forecast foundations. The
4/23/2004

Be to Be FreeB(i)e
Be Inc. will offer the newest version of its operating system for free later this quarter. Version 5 for the desktop will be available for download to pre-registered individuals.

MARKET RESEARCH PROPOSAL SAMPLE: visibility and obtain valuable market feedback while aggressively pursuing Internet appliance opportunities, CEO Jean-Louis Gassee said in a release. The company said users will be able to use the operating system on their Windows-based PCs without the need to repartition their hard drives. It will be stored as a file within the Windows file system, and available by launching an icon, just like any application. The BeOS can also be uninstalled like other applications, according to the company. BeOS may
1/26/2000

Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products from Best Software's?

MARKET RESEARCH PROPOSAL SAMPLE: in the market. A market position is as a mental space in the mind of your prospect. A software vendor can occupy that space with a statement of benefit that matters greatly to the target audience. Failure to differentiate by claiming a benefit that matters to the target audience creates market confusion and longer sales cycles, symptoms far too familiar to many B2B software companies. If you ve ever been involved in a B2B software company, you know the problem. But apparently long sales cycles must not
11/24/2003

Ads are us , boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

MARKET RESEARCH PROPOSAL SAMPLE: were founded by CMGI. Market Impact With these purchases CMGI has dealt itself a powerful hand. The six companies provide the following capabilities: Engage: demographic ad targeting Accipiter: ad management for websites AdKnowledge: ad management for ad agencies I/PRO: outsourced traffic and ad campaign measurement and auditing AdForce: outsourced ad serving Flycast: ad placement network Adsmart: ad placement network Although there are some overlaps in product offerings, which will undoubtedly be
10/1/1999

The ERP Ecosystem
Three major parties (vendors, consulting services, and adopting organizations) are identified in the ERP ecosystem, in which different parties need different key success factors. This article also discusses some challenges that may have an impact on the ERP ecosystem.

MARKET RESEARCH PROPOSAL SAMPLE: trying to maintain their market leadership via two major dimensions. One way is by expanding the scope of their products to include other relevant application areas, such as customer relationship management (CRM), supply chain management (SCM), supplier relationship management (SRM), and product lifecycle management (PLM). The second way is by expanding the range of their customer base to reach smaller-sized customers with different offerings. Besides the in-house development forces that maintain major
12/5/2008

Big Bird Dines Again
Harbinger has agreed to be acquired by Peregrine in a stock exchange. The merger mates an infrastructure company that has already begun feathering its nest with e-commerce offerings to an established e-commerce company. Whether the resulting egg is golden remains to be seen, but it almost surely won’t be cracked.

MARKET RESEARCH PROPOSAL SAMPLE: customers build their own. Market Impact In the biological world new species are generated as a result of changes to the niches in which they have prospered. Here we have the new species first. Will it find a single comfortable niche? Or will it turn out to be a sport, not well adapted to any habitat it tries? The answer will lie in how well the new Peregrine brings together its two somewhat disparate customer bases, and how well it succeeds in creating self-sustaining marketplaces. On the latter point,
5/1/2000

Compaq Reorganizes Again
“When in trouble, when in doubt: Run in circles! Scream and shout”. And reorganize.

MARKET RESEARCH PROPOSAL SAMPLE: organization. After gaining a market perception of a company thrashing about, some observers had hoped the days of turmoil were behind Compaq. However, it may be that this latest reorganization will do no major harm. Market Impact There are two aspects to this announcement: the reorg and the resignation. We ll look at the easier one first. When you pick up the appellation journeyman executive , it s generally not an indicator that you re another Bill Parcells. (For those who don t follow American
6/5/2000

IBM PC Line Redrawn
IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s thin clients and appliance desktops, will now cover the whole range, including newly-released models for home and business.

MARKET RESEARCH PROPOSAL SAMPLE: A20i and A40i models) Market Impact This is a continuation of the revamping/retrenching/restructuring that IBM started almost a year ago (see IBM to Make Cuts in PC Business - Real Change, or Just Buying Time? ). We feel the consolidation under the NetVista brand will be a mixed blessing for IBM. On one side, there is an attempt to tie into the forward-looking brand used for their Internet appliance product line; the flip side is that none of IBM s main competitors (with the possible exception of
9/27/2000


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