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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 market segmentation research proposal


An Update on Zilliant (and the B2B Pricing Market, in General)
In this good, bad, and arguably recovering economy, many companies are looking to their pricing strategies and practices as a way to improve profits without

market segmentation research proposal  pricing including increasingly complex market needs and business models. The evidence for these phenomena can be seen in the uncertain demand for products and services, volatile costs, greater sophistication of purchasers, proliferation of pricing entities and competitive alternatives, growing quantities of enterprise data, and diminishing returns from traditional enterprise applications. And the Problem with Using B2B Pricing Is What, Exactly? Yet, companies have significantly under-invested in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » market segmentation research proposal

LeveragePoint Adds Value to B2B Pricing - Part 2


Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing. In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company’s approach and current state of affairs. Part 2 follows

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The (Underappreciated) Value of B2B Pricing Software


Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.

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'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: PeopleSoft


PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list of application offerings. In the last few years, in the face of slowing cash flows from its traditional strongholds, it has gone full bore toward Internet-based enterprise-wide - even cross-enterprise - solutions, trying to enter the game and be competitive with other top tier ERP-turned Collaborative Commerce vendors. Showing fiscal growth and, very-recently, notably-improved market acceptance, Peoplesoft may be the enterprise software turnaround story of the last decade.

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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Service Performance Insight


Service Performance Insight (SPI Research) provides research, consulting, training, and business planning to professional service organizations (PSOs).

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Pacifica Research


Pacifica Research is a software publishing company is based in Southern California, and offers a line of real time accounting solutions that serve large and small businesses in the areas of payroll, inventory control, accounts receivable, and accounts payable. While accounting serves as the foundation for systems designed by Pacifica, their software packages address the needs of several industries including seed inventory control, corporate inventory control, pesticide use management, retail management, and coffee roasting. The firm is a wholly owned subsidiary of CShare Business Computers, which has been manufacturing business management and accounting software since 1978. Pacifica Research was an early developer of real time and integrated accounting software for mini or micro computers and a pioneer in developing memory management and programming techniques which are now industry standards. The firm aims to deliver innovative business tools required by the clerk, CFO, and CEO.

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TEC's BI State of the Market Report


You'll find all this and much more in TEC's new BI state of the market report.

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TEC Research Shows Manufacturers Still Biggest ERP Shoppers


Since the 2008 economic crisis hit, many firms have been forced to cut back in order to keep their businesses afloat. Enterprise software spending is one area where cutbacks have been most noticeable. But now that the global economy is starting to rebound and information technology (IT) budgets are unfreezing, companies are evaluating upgrade or replacement enterprise resource planning (ERP

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Instead of Discounting, Back Some Value Out of Your Proposal


Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself.

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