For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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to identify new specific market segment requirements, and to assess the vendor's current functional and technological fits and gaps in its portfolio. SAP has also created advisory councils and architect forums for thought leaders from the individual industries to maintain close and regular contact with the market, with the focus on ever-evolving business issues and IT infrastructure landscapes. Finally, SAP also contributes to the development and definition of industry standards as a member of industry