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Deltek Conference Previews


marketing accountant  Smith, Vice President, Corporate Marketing and Communications at Deltek. New Products Discussion PJ : I know that iBASEt Solumina is the embedded product in the Deltek Costpoint MES offering. Why did you pick it and not other technologies? PS : iBASEt is a clear leader in our project-based, engineer-to-order (ETO), build-to-order (BTO), and maintenance, repair, and overhaul (MRO) type environments. For heavily regulated, project-based organizations, iBASEt Solumina stands out as one of the few solutions Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing accountant


Understanding Business Intelligence and Your Bottom Line
Given that virtually all small and midsized businesses can benefit from business intelligence (BI) tools, the real question is how much of this technology

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Case Study: Hauser Chocolatier
Old-world quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the hard way, struggling for

marketing accountant  | manufacturing software | marketing strategy consulting | mas 200 accounting | mas 200 accounting software | mas 200 software | mas 500 accounting software | mas 500 software | mas 90 accounting software | mas 90 best | mas 90 pricing | mas 90 reseller | mas 90 resellers | mas 90 software | mas 90 support | mas200 support | mas90 accounting | mas90 accounting software | mas90 reseller | mas90 support | new product development | payroll software | performance success | positioning success | product Read More
ERP and SCM Implementations Part Two: Interfaces and Priorities
To a large extent, software packages do work out of the box. Packages that do not perform perfectly or as users would expect is when dissatisfaction arises

marketing accountant  be fooled by the marketing hype that just because you purchased both ERP and SCM software from the same vendor, there will be no interface issues or that the interfaces are seamless. Check under the hood and determine how the interfaces function. While a standard interface may exist and work, it may be designed for simplistic supply chain models and may not be appropriate for your company. If this is the case, likewise the standard interfaces will not be applicable to the majority of companies, Read More
Deltek Going Private Again


marketing accountant  Imagination , an international marketing agency based in London. Deltek announced the availability of Deltek Capture Analytics , which delivers actionable insight on bids, pipelines, win rates, revenue forecasts, and other critical data for government contractors so they can quickly adjust their strategies, prioritize activities, and deploy resources to effectively track and win more business. Given its top-of-the-line market share in government contracting, Deltek has been a thorn in the flesh for SAP, Read More
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

marketing accountant  Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

marketing accountant  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

marketing accountant  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

marketing accountant  Mission-“Big Data” Sales & Marketing Apps The first part of this report takes a close look at the expansion of PROS, Inc. , a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

marketing accountant  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

marketing accountant  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More
The Essential E-mail Marketing Deliverability Guide
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several

marketing accountant  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

marketing accountant  Part 2: Interview with Marketing VP Mac McConnell Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners. To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand and lead generation, and go-to-market strategy. He Read More
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

marketing accountant  Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Read More
Adventive Marketing, Inc.


marketing accountant  Marketing, Inc. Read More

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