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Documents related to » marketing agency rfp


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING AGENCY RFP: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

MARKETING AGENCY RFP: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING AGENCY RFP: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING AGENCY RFP: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

Outsourcing--IT Infrastructure RFP Template


MARKETING AGENCY RFP: Outsourcing--IT Infrastructure RFP Template covers industry-standard functional criteria of Outsourcing--IT Infrastructure that can help you easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it is a working document that serves as a knowledge base reference throughout the life-span of your Outsourcing--IT Infrastructure software project. Includes: Employee Information,IT Facility and Data Center Operation,Distributed Technology Operation,Network and Communications Service,Business Continuity and Disaster Recovery,Security,Certifications and Accreditations,Client Experience,Business Flexibility

Market Landscape Report: Enterprise Software for Advertising and Marketing Services
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

MARKETING AGENCY RFP: Software for Advertising and Marketing Services Market Landscape Report: Enterprise Software for Advertising and Marketing Services Source: Technology Evaluation Centers Document Type: TEC Report Description: Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish
8/2/2011 4:09:00 PM

The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

MARKETING AGENCY RFP: The Sales and Marketing Stimulus Package The Sales and Marketing Stimulus Package Source: Genius.com Document Type: White Paper Description: One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management
2/26/2010 9:32:00 AM

Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

MARKETING AGENCY RFP: A Survival Guide for Marketing Data Quality: A Survival Guide for Marketing Source: SAP Document Type: White Paper Description: Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management
3/16/2011 1:15:00 PM

The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

MARKETING AGENCY RFP: Deadly Sins of Software Marketing The Seven Deadly Sins of Software Marketing Joseph J. Strub - March 17, 2011 Read Comments Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your m
10/1/2007

PLM for the Fashion Industry RFP Template


MARKETING AGENCY RFP: PLM for the Fashion Industry RFP Template covers industry-standard functional criteria of PLM for the Fashion Industry that can help you easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it is a working document that serves as a knowledge base reference throughout the life-span of your PLM for the Fashion Industry software project. Includes: Line Planning and Calendar Management, Concept Development, Design and Product Development, Sourcing and Supply Chain Collaboration, Manufacturing Process Management (MPM), Product Quality Management, Visual Merchandising, Supporting Technology, Application Technology


BPM RFP Template


MARKETING AGENCY RFP: Business Performance Management (BPM) RFP Template covers industry-standard functional criteria of BPM that can help you easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it is a working document that serves as a knowledge base reference throughout the life-span of your BPM software project. Includes: Data Visualization, Analytics, Workflow, Data Integration, Support, System Requirements


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