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Software Functionality Revealed in Detail
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 marketing analyst


Analyst Road Show with SYSPRO and UNIT4
Not as well known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every

marketing analyst  known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every year in December brings together C-level executives from SYSPRO and UNIT4 and analysts from the most important firms in the field, including Technology Evaluation Centers. I had briefings with both SYSPRO and UNIT4. They highlighted some of their accomplishments for 2011, and made some interesting announcements. Here’s a summary of the conversations I had

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM


HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM.

marketing analyst  Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More

HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


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marketing analyst  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More

HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.


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marketing analyst  Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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The Essential E-mail Marketing Deliverability Guide


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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

marketing analyst  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More

Welcome Analyst Sanjeev Pal


It gives me immense pleasure to join the analyst team at TEC. As all of us know, the information technology (IT) landscape is changing rapidly, and the practices and trends that existed five years ago are considered antiquated today. Further, enterprise software users are being challenged to innovate with existing resources, while both software vendors and end users are facing an increasingly

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Understanding the ROI of Marketing Automation


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4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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A Marketing Survival Guide


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marketing analyst  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

December 2012 Boston Analyst Roadshow Snapshot


I am glad I was among the analysts invited to the traditional December analyst roadshow, which takes place in the beautiful city of Boston, by the event organizer, Judith Rothrock, the energetic and vibrant president of JRocket Marketing. In this event, several software vendors announce their latest software offerings and convene with analysts for friendly and informal discussions. The 2012 event

marketing analyst  vibrant president of JRocket Marketing. In this event, several software vendors announce their latest software offerings and convene with analysts for friendly and informal discussions. The 2012 event hosted two ambitious business software vendors—the UNIT4 and SYSPRO. Both companies are well represented in North America and have significant operations and major offices on the continent. And, of course, they used this analyst-gathering event to announce new and important aspects of their business (they Read More