X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing automation software


NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation
NetSuite acquired Bronto Software and will now be able to complement its cloud-based customer relationship management (CRM) offering with marketing automation

marketing automation software  with CRM Software with Marketing Automation NetSuite can now offer its clients a cloud-based customer relationship management (CRM) software with marketing automation capabilities. NetSuite acquired Bronto Software  on the eve of its SuiteWorld 2015 conference. With Bronto’s first-rate marketing automation platform, NetSuite will enable merchants to provide their customers with a seamless and consistent buying experience across all digital channels—Web site, email, mobile, and even social media.   H

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Evaluate Now

Documents related to » marketing automation software

5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

marketing automation software   Read More

Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation


Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.

marketing automation software   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

marketing automation software   Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

marketing automation software   Read More

Ultimate Software: Delivering Breakthrough Products


Ultimate Software is in a very competitive market. Its continued success is fueled by relentlessly delivering new products and incremental innovation. A few years ago, the company’s strategic initiatives were to evolve of their software-as-a-service (SaaS) delivery model and launch new features targeted to medium sized enterprises. Learn how a new product portfolio management (PPM) solution helped Ultimate Software reach its goals.

marketing automation software   Read More

Software AG


Software AG helps organizations achieve their business objectives faster. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service.

marketing automation software   Read More

Run your Business with no Software!


Picture your business today without software applications. It's hard to imagine, isn't it? But maybe you should try - and not for the reason you may be thinking. Think about how hard it would be to run your business if your software applications weren't working - and then build a plan to provide total application availability.

marketing automation software   Read More

Software Solutions: Outsourcing, Applications Software Competitor Analysis Report


The outsourcing application software knowledge base criteria are appropriate for selecting outsource providers in the area of business software development. It includes all activities performed by outsource providers including software development; software maintenance; software reengineering or rearchitecting; porting software to a new platform; and more.

marketing automation software   Read More

Can Lilly Software Get More VISUAL?


Lilly Software’s financial success and double-digit revenue growth during the recent years have been attributable to its strong offerings and efficient distribution model for its target niche. However, the future is not going to be quite so bright unless the company overcomes serious challenges.

marketing automation software   Read More

Argos Software


Argos Software develops, markets, and supports PC-based financial and management accounting software designed around the requirements of specified industries: transportation/trucking, railroads, warehousing and logistics, distribution, nursery and greenhouse, landscaping, agribusiness, service, brokers, mining, manufacturing, and others. The main product is ABECAS® : Activity Based Enterprise Cost Accounting System

marketing automation software   Read More