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How to (Ab)Use Your Employees as a Social Platform
Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts

marketing campaign samples  technology to support your marketing program: Since your employees will likely balk at handing over the keys to their digital homes, you may be looking at providing them with corporate accounts. But that would require them to re-enlist their communities to those new accounts. Assuming the communities are willing... Monitoring the progress of your campaign will require that you look at several hundreds if not thousands of accounts, which may prove to be quite resource intensive, and limit your ability to r Read More...

Insights to Accelerate Services Growth: Account Management, Service Metrics, and Customer Dashboards
A service business should be managed and measured based on the maturity of the business and the specific requirements of its customers. To take this approach

marketing campaign samples  Major Account Management | Marketing Account Management | Mobile Account Management | Mythic Account Management | Online Account Management | Professional Account Management | Sales Account Management | Server Account Management | Strategic Account Management | Strategic Account Management Association | Strategic Account Manager | System Account Management | Technical Account Management | Total Account Management | Trial Accounts Management | Wireless Account Management | KPI Account Management | KPI Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing campaign samples


SaaS Buyer's Guide for Wholesale and Distribution
SaaS, despite its phenomenal popularity, is certainly not one-size-fits-all. You need to consider decision criteria such as fit, return on investment, and risk.

marketing campaign samples  wants to run a marketing and sales campaign to their customers— targeting only those customers who have previously purchased specific types of products, but haven't bought anything from the company in the last four months. The Dilemma: Marketing is creating an e-mail campaign, but doesn't know the characteristics of the people who bought the specific products. The names of the company's clients are all in the sales force automation (SFA) database; accounting has their purchase history information in Read More...
The Impact of IT Service on Business Process Management
There are potential benefits of operating business process management (BPM) side-by-side with business service management (BSM). BPM and BSM are emerging

marketing campaign samples  Performance Management Software | Marketing Performance Management Solutions | Monitor Corporate Performance Management System | Monitoring Corporate Performance Management System | Network and Systems Management | Network and Systems Management | Network and Systems Management NSM | Network Management | Network Management | Network Management Software | Network Management System | Network Management Systems | Network Management Tools | Network Monitoring | Network Performance Management | NSM | Read More...
4 Steps to a Best-run Business
To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth

marketing campaign samples  revenue Forecasts Market statistics Marketing campaign effectiveness Sales force productivity Customer metrics Order backlog Day sales outstanding (DSO) Marketing costs as percentage of sales Leads generated and lead conversions Customer support and services Facilitate communication with customers Ensure customer satisfaction and loyalty Customer retention Customer complaints Revenue per service order First-time fix rate Response time Time-to-resolution for problems Number of service escalations Warranty Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

marketing campaign samples  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More...
Adventive Marketing, Inc.


marketing campaign samples  Marketing, Inc. Read More...
Technology Sales Leads (TSL Marketing)


marketing campaign samples  Sales Leads (TSL Marketing) Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

marketing campaign samples  Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By Read More...
Leverage Google Analytics to Enhance Marketing Awareness and Performance
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort

marketing campaign samples  Google Analytics to Enhance Marketing Awareness and Performance Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

marketing campaign samples  A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

marketing campaign samples  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

marketing campaign samples  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

marketing campaign samples  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of

marketing campaign samples  Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate? Read More...

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