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IT Planning: A Corporate Mantra
Aligning IT with business objectives has long been a mantra of corporate directives. But organizations often fall short of publishing quality documents and
Market Planning Process , Marketing Planning Process , Operation Planning Process , Operational Planning Process , Organization Planning Process , Performance Planning Process , Product Planning Process , Production Planning Process , Program Planning Process . IT Planning – The Goal and the Challenges IT planning and integrated business alignment has long been a mantra of corporate directives but there is a history of organizations falling short of publishing quality documents and assembling plans
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To Upgrade, or Not To Upgrade: That Is Not The Question-But How To Upgrade Is
Companies can easily spend hundreds of thousands of dollars implementing an enterprise resource planning (ERP) package. After completing this rollercoaster ride
product development or advanced marketing programs, that fall outside the bounds of an ERP package. These factors may necessitate a delay in implementing a new release. However, foregoing these factors, the tradeoffs offered by skipping new releases do not warrant this tactical approach. Findings and Recommendations When undertaking the purchase and implementation of enterprise-wide package solutions, the project extends well beyond the go-live date. Even if the initial implementation takes nine months,
Blue Tent Marketing
Enterprise Marketing Management (EMM) RFI/RFP Template
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Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets
Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles
of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe how
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as
to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there
Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the
leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics.
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These
Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
How Best-in-Class Marketing Organizations Drive Higher Profits
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Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but
Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference
Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite.
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E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through
mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.
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