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Documents related to » marketing decision critieria


The ASP Decision
The ASP model is the latest in a long line of silver bullets that are supposed to simplify the delivery of technology’s benefits to the business world. This article provides some simple guidelines for determining if you should consider the ASP model along with thoughts on selecting an ASP.

MARKETING DECISION CRITIERIA: If you believe the marketing hype, the ASP model will solve all the software development, delivery and maintenance problems that businesses have consistently struggled with. While that can t be the case, the ASP model does present an attractive option given the right situation. The existence of the right situation depends on how well you have defined your business functionality need, the IT resource constraints you face, and the cost issues you must address. A few questions can help determine when that
12/6/2000

Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING DECISION CRITIERIA: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

MARKETING DECISION CRITIERIA: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING DECISION CRITIERIA: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

MARKETING DECISION CRITIERIA: Finds CRM Partner for Marketing Tools SAP Finds CRM Partner for Marketing Tools P.J. Jakovljevic - December 8, 1999 Read Comments Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP s enterprise resource planning and data warehouse packages
12/8/1999

TEC Launches a New Decision Support System: jDICE (just Decide—Ignore [Your Idiot] Customers and Employees) » The TEC Blog
the basis of their marketing budgets! For advanced users, we provide three dice: use the first one to decide what kind of enterprise software you need (CRM, ERP, SCM, EAM, etc.); use the second to select the vendor; and use the third to determine how many rounds of golf you’ll play this week-end! Advanced Options For decision makers who already know which software to purchase but who need to create an atmosphere of “transparency” and “objectivity,” we can personalize your jDICE by adding

MARKETING DECISION CRITIERIA: April fools, best practices, decision making methodology, Decision Support Systems, ERP selection process, jDICE, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
01-04-2010

Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all? The investment in these leads will often be lost—and the sales may go straight to the competition.

MARKETING DECISION CRITIERIA: Be Crippling Your Sales, Marketing, and Customer Service Databases Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases Source: CardScan Document Type: White Paper Description: The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all?
4/23/2007 5:29:00 PM

IT Investment Decision Making: Getting to Yes
IT Investment Decision Making: Getting to 'Yes' Read White Papers and Other Software for Your Investigation of IT Investment Decision Making. Many technology sales cycles get bogged down in the IT department. But while it is unlikely that a sale will get anywhere without IT management buy-in, IT approval is no guarantee of success. Getting a “yes” requires accessing and influencing other decision-makers, especially in the finance department. And along the way, there are plenty of others who can say “no.”

MARKETING DECISION CRITIERIA: challenge of the vendor’s marketing team, whose job it is to prime the market so that the sales-people are wooing a receptive audience. Who are the most important people in the IT investment decision making process and how do the marketeers reach them to make sure they are receptive when the sales-people call? It will vary for every deal, but there are some common rules that apply for all sales situations. There are also some significant differences depending on industry and company size and a number
10/11/2006 7:05:00 AM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

MARKETING DECISION CRITIERIA: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM

Driving Better, Faster Decision Making through Finance
Software can’t tell you how to beat the competition, but it can determine which products and services have the greatest profit margin, who are the most productive employees, or how investments are impacting the bottom line. Knowing that information helps you make the right decisions. This report addresses how finance can create an accurate, actionable 360-degree view of your company

MARKETING DECISION CRITIERIA: Driving Better, Faster Decision Making through Finance Driving Better, Faster Decision Making through Finance Source: SAP Document Type: White Paper Description: Software can’t tell you how to beat the competition, but it can determine which products and services have the greatest profit margin, who are the most productive employees, or how investments are impacting the bottom line. Knowing that information helps you make the right decisions. This report addresses how finance can create an accurate,
3/8/2011 9:48:00 AM

New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

MARKETING DECISION CRITIERIA: Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Read Comments D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete
5/10/2000


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