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Business Process Analysis versus Business Process Management
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves as BPM solutions. This article

marketing diagrams  BPM,business process management,business process modeling,BPA,business process analysis,business process,business process design,BPR,business process redesign,business process changes Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing diagrams


The Alignment-focused Organization
To close the gap between strategy, risk, and execution, companies need to build strategic alignment across all aspects of the business. Learn how your company

marketing diagrams  success or failure. The marketing manager may find that low sales are caused by insufficient research prior to selection of the new line, ill-timed promotions, or insufficient sales force training. Understanding these issues helps the company create scalable, replicable processes that provide a strong foundation for future execution. CLEARLY COMMUNICATING STRATEGIES AND INITIATIVES STRONG VISUALIZATION TECHNIQUES - A POWERFUL TOOL Alignment-focused organizations also make sure that all stakeholders - empl Read More...
CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity
Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that

marketing diagrams  sales, customer service and marketing processes, according to custom rules. Let's take a look at what this may look like in real-world setting. At stage one of a sale, a sales rep is required to input data about a new prospect. Workflow will not let the new opportunity move to the next stage until all requisite information has been filled out. Upon completion, Workflow flags the item as complete, and routes it to the appropriate queue or database. At stage two, the sales rep reports the potential revenue Read More...
ERP Plus and Beyond
ERP Plus provides tools that metal fabricators need to streamline their quoting, order entry, inventory control, production, labor collection, shipping, and

marketing diagrams  opportunity management, time management, marketing automation, customer support, and more. Verticent products have also long exhibited a componentized architecture, which has been crucial for the deployment of e-business products. The Web-based collaboration and commerce functions are found in the vendor's eSeries e-Business collaborative portal applications, written in Microsoft Visual Basic ( VB ) as Component Object Model ( COM ) objects that communicate with Microsoft Terminal Server ( MTS ). MTS, is Read More...
Business Agility for Communication Service Providers: A Few Simple Steps Are a Great Way to Start
In today’s market, customers have no patience for companies that let their size and complex product lines slow them down. The challenge for communication

marketing diagrams  channel management | channel marketing | communications service provider | communications service providers | communications services providers | complex service offerings | configuration capabilities | configuration management | configuration management | configuration management system | configuration management tool | configuration management tools | configuration software | configuration solution | configuration solutionproduct life cycle management | consumer expectations | consumer experience | Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing diagrams  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

marketing diagrams  Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

marketing diagrams  Mission-“Big Data” Sales & Marketing Apps The first part of this report takes a close look at the expansion of PROS, Inc. , a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

marketing diagrams  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

marketing diagrams  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

marketing diagrams  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
Paslode Expands Marketing Efforts with Analytics in the Cloud


marketing diagrams  Expands Marketing Efforts with Analytics in the Cloud Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

marketing diagrams  Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

marketing diagrams  to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

marketing diagrams  Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a customer’s Read More...

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