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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing evaluation tools


Software Evaluation and Software Selection
Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an

marketing evaluation tools  Vendor demonstrations are often marketing pitches that fail to focus on the solution's ability to satisfy user needs, and are often misleading. Unfortunately, most project teams lack the ability to separate fact from hype, especially because the strategic technology selection is the first attempt of its kind, or the first in an extended period within a specific organization. The problem is clear: having inadequate fit-gap information (as identified above) for the selection phase means an inability to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing evaluation tools

The Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software


If you’ve gone through the research phase while looking for ERP, the next major step is the evaluation process. At the end of it, you should have a shortlist of products that best fit your needs, which will be used in the final stage: the selection.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Keep Your IT Projects Focused with TEC’s Evaluation Centers


Here at TEC, we spend a lot of time talking about how easily software selection projects can go wrong. One mistake we see over and over is that companies fail to properly define their functional and technical requirements—the things that their new software must do and support. That’s a big problem—because accurate, well-defined requirements are a critical part of any selection project. Get them

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Software Evaluation, Selection, and Procurement


The statistics for completing packaged software implementation projects are grim. This article examines how the software evaluation, selection, and procurement process is key to successful software implementations.

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TEC Software Evaluation Campus Program


The TEC Software Evaluation Campus Program was designed to teach the software evaluation and selection techniques used by IT and business professionals. The TEC Software Evaluation Campus Program is based on TEC’s proven approach to software evaluation and selection and uses TEC’s powerful decision support system.

Discover the benefits that go along with of the TEC Software Evaluation Campus Program, including access to sophisticated resources and experience with real-life scenarios.

Download this brochure to get the details about the TEC Software Evaluation Campus Program, and find out how to get started with your own software evaluation learning project.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Radio Frequency Identification (RFID) Software Evaluation Report


The Radio Frequency Identification (RFID) Software Evaluation Report covers criteria for tags and storage devices, readers, wireless hubs and servers, and the middleware necessary for evaluating an RFID system deployment. RFID systems are used in different situations that require the tracking of unique items. RFID tags, in the context of enterprise resource planning and supply chain management, make items visible from manufacturing through distribution. RFID tags may be used to carry basic information such as an address, to more complex information used at different stages of an assembly line.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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