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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing evaluation tools


Software Evaluation and Software Selection
Organizations are surrounded by ambiguity when making their implementation decisions. Accurate and relevant criteria that are properly weighed against an

marketing evaluation tools  Vendor demonstrations are often marketing pitches that fail to focus on the solution's ability to satisfy user needs, and are often misleading. Unfortunately, most project teams lack the ability to separate fact from hype, especially because the strategic technology selection is the first attempt of its kind, or the first in an extended period within a specific organization. The problem is clear: having inadequate fit-gap information (as identified above) for the selection phase means an inability to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing evaluation tools

e-Business Service Provider Evaluation & Selection


This is a transcript of an audio conference on E-Business Service Provider Evaluation and Selection presented by TechnologyEvaluation.Com. The presentation used the TEC patented selection engine WebTESS to conduct a live real time evaluation and selection. It then reviewed the critical differentiating service provider criteria, as well as detailed comparisons of competing vendors within the various types of DBSPs.

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Keep Your IT Projects Focused with TEC’s Evaluation Centers


Here at TEC, we spend a lot of time talking about how easily software selection projects can go wrong. One mistake we see over and over is that companies fail to properly define their functional and technical requirements—the things that their new software must do and support. That’s a big problem—because accurate, well-defined requirements are a critical part of any selection project. Get them

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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The Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software


If you’ve gone through the research phase while looking for ERP, the next major step is the evaluation process. At the end of it, you should have a shortlist of products that best fit your needs, which will be used in the final stage: the selection.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Software Evaluation, Selection, and Procurement


The statistics for completing packaged software implementation projects are grim. This article examines how the software evaluation, selection, and procurement process is key to successful software implementations.

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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Customer Relationship Management (CRM) Software Evaluation Report


This comprehensive, customer relationship management (CRM) Software Evaluation Report covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.

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SaaS BI Tools: Better Decision Making for the Rest of Us


In the IDC report SaaS BI Tools: Better Decision Making for the Rest of Us , you'll learn how a SaaS-based BI solution can help employees throughou...

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The Underbelly of Software Project Management Tools


Project management tools for software development should include a broad range of functionality. Project teams must be able to estimate the scope and duration of each project, divide work into components and tasks; provide quality assurance; and generate detailed performance metrics. Find out how many project management solutions are missing the mark, and learn what to look for when choosing a solution of your own.

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