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Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

marketing intelligence  Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing intelligence


When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

marketing intelligence  Analysis and User Recommendations Marketing Analysis Strategic moves by SAS Institute (see Part Two of this note) are a response to the requirement that modern business intelligence (BI) suites be able to access and present key business measures for sales, customer service, the supply chain, financials, purchasing, inventory, and many other areas. In addition to these functions, BI suites must also provide the ability to use information building blocks as the basis for comparisons, calculations, ratios, Read More...
Innovations in Business Intelligence
Business intelligence (BI) is in the midst of a new wave of innovations. Ideas in the search space, software as a service, and real-time analytics are extending

marketing intelligence  merchandise, due to a marketing initiative to offer discounts, can trigger either an automatic re-order action in the purchase order system, or send an alert to the department responsible for re-ordering. Historical information is used to predict demand patterns; however, operational data is required to detect any anomalous activities in real (or near real) time so that low availability can be addressed immediately. Operational BI is also relevant in live reporting, where data needs to be offloaded from Read More...
Business Intelligence Standardization
Business intelligence (BI) is often an area of friction between information technology (IT) (who provide information) and the business users (who need it to do

marketing intelligence  human resources, finance management, marketing, sales, and networks. To win new customers and develop loyalty, we now base our action on a business intelligence process in which BI plays the key role of retrieving and analyzing data in our corporate resources. Today, the company has 130,000 PCs, nearly half of which will soon be running BI software. Director of Operations, Customer Relations Information Systems, France Telecom Implementing a BI Competency Center Once the decision was made to Read More...
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing intelligence  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More...
Solve IT Problems Before They Occur with Predictive Intelligence
Get predictive intelligence: identify future problems and prevent them from happening, and discover how you can head off it problems and free your...

marketing intelligence  IT Problems Before They Occur with Predictive Intelligence If you think it's impossible to predict the future, think again. With predictive intelligence , you can identify future IT problems before they occur. Enabled by new technologies that learn your normal IT usage patterns, predictive intelligence can isolate the root cause of future IT threats. As a result, you can take corrective action before problems disrupt your business and cost you money. Learn how predictive intelligence can better align Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

marketing intelligence  for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights – enabling you to Read More...
IBM Cognos Business Intelligence
IBM Cognos Business Intelligence delivers the complete range of business intelligence (BI) capabilities, including query and reporting, analysis

marketing intelligence  Cognos Business Intelligence IBM Cognos Business Intelligence delivers the complete range of business intelligence (BI) capabilities, including query and reporting, analysis, dashboarding, and scorecarding, on a single, service-oriented architecture (SOA). It expands traditional BI with planning, scenario modeling, real-time monitoring, collaboration, and predictive analytics capabilities. IBM Cognos Business Intelligence offers rich capabilities in the following areas: Visualization   Cognos Active Re Read More...
Business Intelligence as a Service: Key Evaluation Criteria for ISVs to Consider
Business intelligence (BI) software as a service (SaaS) has gained traction in recent years. The reduced cost and feature-rich nature of the offerings make SaaS

marketing intelligence  Intelligence as a Service: Key Evaluation Criteria for ISVs to Consider Business intelligence (BI) software as a service (SaaS) has gained traction in recent years. The reduced cost and feature-rich nature of the offerings make SaaS BI appealing to large and small businesses alike. Now, independent software vendors (ISVs) are also finding significant advantages to on-demand BI. Learn how SaaS BI solutions are helping ISVs reduce time to market, and accelerate the software development process. Read More...
Seven Steps to Flawless Business Intelligence
Business intelligence (BI) capabilities transform vast amounts of data into relevant information that organizations rely on to make decisions and manage

marketing intelligence  Steps to Flawless Business Intelligence Seven Steps to Flawless Business Intelligence If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Business Intelligence provides organisations with the capability to present the large amounts of data tied up in application databases in formats that can be used to base effective decision-making and to give competitive advantage. Source : Colman Resources Related to Business intelligence (BI) : Read More...
Creating Competitive Advantage in Growing and Mid-sized Businesses with Business Intelligence
Business intelligence (BI) is not only an imperative for big companies. Growing and midsized organizations also require visibility into all aspects of the

marketing intelligence  ordered by each customer, marketing has no way to know if the leads generated are actually converting to customers nor the value of the customer to which they convert. The key problem in each of these examples is the lack of integration between the software applications that manage different business processes. Because they are not integrated, decision makers lose visibility to the results they need to make future decisions. Even worse, in most businesses today that rely on many different applications, Read More...
Business Intelligence (BI)
Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical

marketing intelligence  Intelligence (BI) Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical corporate information. These applications provide users with valuable insights into key operating information to quickly identify business problems and opportunities. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that ultimately support business decisions. These Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing intelligence  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...
Blue Tent Marketing


marketing intelligence  Tent Marketing Read More...

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