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Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

marketing intelligence  Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing intelligence


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing intelligence  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More
When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

marketing intelligence  Analysis and User Recommendations Marketing Analysis Strategic moves by SAS Institute (see Part Two of this note) are a response to the requirement that modern business intelligence (BI) suites be able to access and present key business measures for sales, customer service, the supply chain, financials, purchasing, inventory, and many other areas. In addition to these functions, BI suites must also provide the ability to use information building blocks as the basis for comparisons, calculations, ratios, Read More
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

marketing intelligence  Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Read More
Business Intelligence Standardization
Business intelligence (BI) is often an area of friction between information technology (IT) (who provide information) and the business users (who need it to do

marketing intelligence  human resources, finance management, marketing, sales, and networks. To win new customers and develop loyalty, we now base our action on a business intelligence process in which BI plays the key role of retrieving and analyzing data in our corporate resources. Today, the company has 130,000 PCs, nearly half of which will soon be running BI software. Director of Operations, Customer Relations Information Systems, France Telecom Implementing a BI Competency Center Once the decision was made to Read More
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

marketing intelligence  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More
Creating Competitive Advantage with Business Intelligence Pervasiveness
Pervasive business intelligence (BI) results when organizational culture, business processes, and technologies are designed and implemented with the goal of

marketing intelligence  Competitive Advantage with Business Intelligence Pervasiveness Pervasive business intelligence (BI) results when organizational culture, business processes, and technologies are designed and implemented with the goal of improving the strategic, operational, and tactical decision-making capabilities of a wide range of internal and external stakeholders. Read about creating a BI strategy and improving your BI competency. Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing intelligence  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More
Top Business Intelligence Solutions 2009
To find out, simply use TEC's business intelligence evaluation center to compare how more than 20 leading BI solutions meet your companys needs.

marketing intelligence  Business Intelligence Solutions 2009 New developments in business intelligence (BI) software have made BI more accessible, affordable, and valuable to your business than ever before. And now you can get the benefits quickly, with much smaller implementation budgets and timelines. The leaders include SAP BusinessObjects Edge Business Intelligence, ProClarity by Microsoft, Hyperion System 9 by Oracle, Exact Business Analytics by Exact Software, Infor PM 10, IBM Cognos 8 BI, MicroStrategy 9, and Oco Read More
State of the Market: on-Demand Business Intelligence Solutions
Find out how the companies you re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions.

marketing intelligence  of the Market: on-Demand Business Intelligence Solutions An ever-growing number of end users are demanding SaaS-based BI solutions But to successfully sell BI solutions, you have to understand your market’s needs, challenges, and point of view. Find out how the companies you’re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions . In this informative report, you’ll learn about the information challenges faced by small and midsized companies, how SaaS-ba Read More
Debunking the Top Three Myths of Business Intelligence for Midsize Companies
There is a belief that midsize companies simply can’t afford, can’t handle, or can’t appreciate business intelligence (BI)—but that’s simply not true. Midsize

marketing intelligence  the Top Three Myths of Business Intelligence for Midsize Companies There is a belief that midsize companies simply can’t afford, can’t handle, or can’t appreciate business intelligence (BI)—but that’s simply not true. Midsize companies can and do benefit from a variety of tools built specifically for the midsize market that are often easier, less expensive, and faster to adopt and use than the ones designed for giant enterprises. Learn the truth behind the top three myths about BI. Read More
How to Profit from Business Intelligence in 2010
Find out in Business Intelligence in 2010.

marketing intelligence  to Profit from Business Intelligence in 2010 You know that business intelligence (BI) is key to making your business more agile, efficient, and competitive. But are you familiar with the top trends in BI, and how to use them to your advantage? Find out in Business Intelligence in 2010 . You’ll learn about the latest trends and developments in BI—and how to use this information to build a winning approach to BI for your company. Get up to speed on where BI is headed, and how to profit from it . Read More
IBM Marketing Performance Analytics
The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions

marketing intelligence  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More
Business Intelligence (BI)
Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical

marketing intelligence  Intelligence (BI) Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical corporate information. These applications provide users with valuable insights into key operating information to quickly identify business problems and opportunities. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that ultimately support business decisions. These Read More
Business Intelligence Buyer's Guide (Summary Edition)
This buyer guide is for business owners, managers, decision makers, and anyone interested in learning about the deployment of business intelligence (BI) systems

marketing intelligence  Intelligence Buyer's Guide (Summary Edition) This buyer guide is for business owners, managers, decision makers, and anyone interested in learning about the deployment of business intelligence (BI) systems across large enterprises as well as small to medium businesses (SMBs). It presents a comprehensive view of the wide spectrum of BI software solutions currently available and investigates how they match different types of organizations according to size and need. Read More

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