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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing intelligence


Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

marketing intelligence  Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing intelligence

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations


For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

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Innovations in Business Intelligence


Business intelligence (BI) is in the midst of a new wave of innovations. Ideas in the search space, software as a service, and real-time analytics are extending the reach of BI across the complete size spectrum of organizations. This article looks at these technologies and their impact on businesses.

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IBM Predictive Customer Intelligence


The IBM Predictive Customer Intelligence solution is designed to help your company create personalized, relevant experiences with a focus on driving new revenue. It enables you to deliver optimized and relevant actions at the point of impact to enhance customer experiences and grow revenue.

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2011 Business Intelligence Guide: BI for Everyone


Learn all about BI and how it can help your company thrive in TEC's 2011 Business Intelligence Guide: BI for Everyone.

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Business Intelligence Vendors


Current pure play business intelligence (BI) leaders offer the advantage of superior analytics and planning capabilities; however, enterprise resource planning (ERP) vendors are improving their analytic capabilities and accessibility.

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Business Intelligence as a Service: Key Evaluation Criteria for ISVs to Consider


Business intelligence (BI) software as a service (SaaS) has gained traction in recent years. The reduced cost and feature-rich nature of the offerings make SaaS BI appealing to large and small businesses alike. Now, independent software vendors (ISVs) are also finding significant advantages to on-demand BI. Learn how SaaS BI solutions are helping ISVs reduce time to market, and accelerate the software development process.

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Is My Business Too Small for Business Intelligence (BI)?


Does business intelligence (BI) make sense for really small businesses? While BI solutions can surface and analyze business data, providing a competitive advantage for enterprises, this inquiry puts the spotlight on smaller businesses. But how does a small business deal with the costs associated with this kind of system? Learn why (and how) BI can be a smart choice for even the smallest business.

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Business Intelligence Portal (BI Portal) : Business Intelligence (BI) Competitor Analysis Report


This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, querying, reporting, workflow, and in-depth analysis.

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Crossing the Chasm between IT and Business Teams with New Approaches to Business Intelligence


For over a decade, organizations have struggled with a gap between IT and business due to shifts in perceptions of what business intelligence (BI) should be. Often, skilled IT workers get stuck in low-level reporting roles, while business workers can’t access and analyze information fast enough to make strategic decisions. This discussion with an industry technologist offers some ideas for bridging the IT/business gap.

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