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Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

marketing journal free  they act as the marketing mouthpieces, the give a synopsis of a company’s pain points and how their selected system remedied it. Case studies are a good start point to see whether a vendor is aware of issues in your industry, and has the capabilities of addressing your vertical. Don’t ignore trade journals I used to teach college students business communications, and my curriculum included research methodology. Of the four hundred or so students that I taught, none had any hesitation rushing to the Read More...

Are Manhattan Associates and RedPrairie's Paths Really Diverging?
My 2009 series on a few good supply chain management (SCM) players portrayed Manhattan Associates (NASDAQ: MANH) and RedPrairie Corporation as fierce

marketing journal free  centers, printed catalogs, mobile marketing/social media, etc., the term multi-channel has lately evolved into omni-channel. As described in TEC ’s 2005 article entitled  “Consumers Shop Everywhere: Understanding Multi-Channel Sales,”  it is irrelevant whether the customer order is coming in through the Web, by talking to a store associate, or calling a toll-free 1-800 number. Customers want the person and/or the site avatar they are talking with to be able to fulfill their requests flexibly, Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing journal free


The Incredibly Shrinking Platform--and Price!
The transformation to a new supply chain technology market wave is already occurring. That’s good news for some and bad for others. This article describes the

marketing journal free  various perpetrators of confusion. Marketing messages can get confused with all sorts of players getting in, trying to get a nibble of the action! And users don't really do their homework when acquiring technology. On the positive side, it does create an opportunity for older players to create new solutions. If they don't freshen up their look, they are relegated to the unexciting backwaters of grueling sales cycles or the ex-wives club . SmallSmart Fast Means That In session after session, we hear CIOs Read More...
It’s About Process (or The Ability to Be Responsive)
Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations

marketing journal free  a temptation for viral marketing and offering a ResponsAbility Free Edition, of course with some significant limits (e.g., in terms of the number of users, cases, modifications, etc.), whereby companies can at any time opt to switch to the full edition for much more functionality (and a fee). ResponsAbility's Value Proposition ResponsAbility's benefits, reported by the early adopters (and touted to the hypothetical customers), revolve around process automation, simplification and acceleration. For one, Read More...
Breathing Open Air at NetSuite
It has been almost two years since NetSuite Inc. (NYSE: N) went public and my analysis of that blockbuster initial public offering (IPO) event. Needless to

marketing journal free  cycle ranges from sales and marketing via proposals and orders, projects, services delivery, charges and expenses, and billings and invoices, to revenue management. NetSuite OneWorld SRP was introduced in October 2008 as a suite that integrated PSA, CRM, e-commerce, and financial management. However, the product was only suited for single-entity/single-site businesses. In other words, global services businesses could not yet achieve comprehensive real-time visibility, integrated financials ( Read More...
Will Sun Burn Linux with
Sun Microsystems has eliminated licensing fees for Solaris 8 and its source code.

marketing journal free  jumpstart opensolaris,opensolaris samba,operating system software,opensolaris,open source emr,sun training,joomla consultant,joomla programmer,os software,joomla programmers,joomla designers,dedicated linux server,drupal designer,unix support,free etl Read More...
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

marketing journal free  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More...
Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for

marketing journal free  Manager, SQL Server Product Marketing Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014. Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

marketing journal free  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing journal free  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

marketing journal free  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

marketing journal free  and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

marketing journal free  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

marketing journal free  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...

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