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Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

marketing journals free  they act as the marketing mouthpieces, the give a synopsis of a company’s pain points and how their selected system remedied it. Case studies are a good start point to see whether a vendor is aware of issues in your industry, and has the capabilities of addressing your vertical. Don’t ignore trade journals I used to teach college students business communications, and my curriculum included research methodology. Of the four hundred or so students that I taught, none had any hesitation rushing to the Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing journals free


Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

marketing journals free  to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real glitch in the traffic numbers and the last six months worth were all twice as high as they should have been. If you don't understand why this is mean, read on. Many content sites are in the business of selling just one thing - numbers - to a very demanding audience - advertising Read More
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

marketing journals free  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

marketing journals free  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More
GSI Commerce E-commerce and Interactive Marketing Services
PDG Group Model 821

marketing journals free  Commerce E-commerce and Interactive Marketing Services PDG Group Model 821 Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

marketing journals free  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing journals free  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

marketing journals free  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

marketing journals free  A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

marketing journals free  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

marketing journals free  Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Resources Related to Improving Sales and Read More
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

marketing journals free  to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

marketing journals free  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More
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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

marketing journals free  with SAP's SCM Product Marketing Team My recent article SAP SCM – Stepping Out of (Relative) Obscurity  analyzed SAP ’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC ’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their surprise at the quite positive tone of the article, and at the lack Read More

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