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Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

marketing kpis  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing kpis


Catapulting over the Supply Chain Abyss with Real-time Alerts
Despite increased use of key performance indicators (KPIs), supply chain managers’ measurement initiatives continue to come up short. Because of their

marketing kpis  over the Supply Chain Abyss with Real-time Alerts Despite increased use of key performance indicators (KPIs), supply chain managers’ measurement initiatives continue to come up short. Because of their retrospective nature, KPIs offer little value to today’s complex supply chains. But several market-leading companies are using network-wide KPIs, supported by real-time alerts, to flag problems early, intervene as needed, and improve business results. Find out how. Read More
4 Steps to a Best-run Business
To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth

marketing kpis  optimizing their sales and marketing organization, recognizing that with nonintegrated, misaligned efforts, they are throwing good money after bad. Getting a handle on which product lines are most profitable ' and which customers to target ' can result in a quick ROI. If you find that keeping customers is an issue, then you may choose to shore up your customer relationships by identifying your most profitable customers and giving them more expanded offerings that better fit their needs. Getting your Read More
Focus Experts’ Briefing: BI Data and Metrics
Business intelligence (BI) solutions can help businesses to become more intelligent about key operations and processes. But BI solutions are only as valuable as

marketing kpis  Experts’ Briefing: BI Data and Metrics Business intelligence (BI) solutions can help businesses to become more intelligent about key operations and processes. But BI solutions are only as valuable as the data that is fed into them and the key performance indicators (KPIs) they monitor. Well-chosen KPIs and quality data ensure that BI solutions generate reliable, actionable information. Find out how to get the best information into and out of your BI solutions. Read More
Quote-to-order Solutions and Key Performance Indicators
Providers of complex products, systems, and services should view quote-to-order (Q2O) systems as enablers that can improve competitive advantage. At the same

marketing kpis  and parts changes, frequent marketing campaigns, and new product development and introductions (NPDIs). To stay current, a timely transfer of such data into the configurator is critical, and such high volume changes often make the manual input of the updated information into the system impossible. Yet, in some industries where the product, service, or project is very technical, some of the configuration work will still have to be conducted “back at the office,” with customer requirements being Read More
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

marketing kpis  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

marketing kpis  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

marketing kpis  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

marketing kpis  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More
When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

marketing kpis  Relationships Meets Business Intelligence Marketing Analysis and User Recommendations Marketing Analysis Strategic moves by SAS Institute (see Part Two of this note) are a response to the requirement that modern business intelligence (BI) suites be able to access and present key business measures for sales, customer service, the supply chain, financials, purchasing, inventory, and many other areas. In addition to these functions, BI suites must also provide the ability to use information building blocks Read More
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

marketing kpis  Mission-“Big Data” Sales & Marketing Apps The first part of this report takes a close look at the expansion of PROS, Inc. , a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

marketing kpis  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and Read More
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

marketing kpis  Uniqueness Vouch For Marketing Automation Niche Players? Event Summary The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

marketing kpis  Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Resources Related to Improving Sales and Read More

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