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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing kpis


Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

marketing kpis  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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4 Steps to a Best-run Business


To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth leads to the inability to make fact-based business decisions. Learn about four steps to developing a business strategy that can help you run your business more effectively by applying better control over your cost structure, minimizing risk, and anticipating change.

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Catapulting over the Supply Chain Abyss with Real-time Alerts


Despite increased use of key performance indicators (KPIs), supply chain managers’ measurement initiatives continue to come up short. Because of their retrospective nature, KPIs offer little value to today’s complex supply chains. But several market-leading companies are using network-wide KPIs, supported by real-time alerts, to flag problems early, intervene as needed, and improve business results. Find out how.

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Managing Product Innovation


Inadequacies at the front end of the product development process is one of the leading causes of product failure for consumer products companies. Many companies thus make ill-informed decisions that turn into costly mistakes. The challenge is to establish a front-end process that nurtures profitable innovation and maximizes portfolio value in light of resource constraints, portfolio balance, and strategic alignment.

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E-mail Marketing vs. Spam: A 10-round Smack-down


Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

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The Essential E-mail Marketing Deliverability Guide


According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability.

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Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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How to Cook Up Some Marketing Mashups for Your Web Site


The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

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