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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing manager update 6


Sage ERP and CRM Portfolio Update: Clarity at Last
Having developed an extraordinary customer experience (ECE) strategy—“Enrich, Connect, Grow”—Sage is firming up its enterprise resource planning (ERP) and

marketing manager update 6  payments, and sales and marketing purposes ( as explained elsewhere ). Grow is about acquiring new customers by exploiting unique differentiating traits in terms of vertical solutions, sales channel areas of expertise and geographic reach, and the relative complexity of customer businesses. Sage CRM: Wising Up to the Cloud Another afternoon session that I attended was the update on Sage's CRM solutions by Joe Bergera, then Executive Vice President and General Manager of Contact Management Solutions, and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing manager update 6

6 Steps for Linking Corporate Strategy to the Budget


Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which their organization will achieve its strategic goals—the intended purpose of the budget. For budgeting to become the relevant process it was meant to be, this gap must be fixed.

marketing manager update 6  10, for example, the marketing manager can view only his portion of the plan. For each tactic, the owner defines the person responsible, the start date, and the type of program, just as the senior management team did in Figure 7. As each tactic is created, users also can enter high-level budget estimates for each initiative (Figure 11). This is the point at which the high-level budget is linked to the strategic plan. The variables (i.e., key business metrics) shown in Figure 11 are defined by the senior Read More

Appointment Scheduling - Achieving the Positive Ripple Effect Part 1


Accurate appointment scheduling can provide great benefit to all in the supply chain through improvements in efficiency, visibility, resource and capacity utilization, and product flow.

marketing manager update 6  becomes, First Come-First Served'. Marketing begins to receive complaints and phone calls from panicky vendors. Some truck drivers or vendors refuse to even move the loads without acquiring a delivery appointment first. 7. Michael Docherty, Scheduling Receiving , Managing Logistics , Winter 1997 Possible Improvements It is evident that scheduling practices must be addressed and improved in order to minimize wait time, improve communication and ensure more on-time delivery of goods. Allowing access to Read More

What’s Up with xTuple-and Open Source ERP?


You may be wondering how the open-source ERP vendor xTuple operating with a workforce of only 27 can compete on the same stage with the software giants. Find out how as TEC principal analyst P.J. Jakovljevic looks at xTuple’s current ERP offerings and commercial editions, and speaks with xTuple CEO Ned Lilly on the vendor’s social capabilities, product development focus, market and competitive landscape, and future outlook.

marketing manager update 6  (even hired our first-ever marketing director). The Mobile Web client is going to be the big news for the year, of course—and people aren't going to immediately realize how revolutionary it is. With a small core staff, leveraging the power of some unbelievable open source tools and communities, we've managed to do a total rewrite of the client—while still maintaining 100 percent interoperability. The Mobile Web client will run in any modern browser, on any operating system (OS), and it will also be Read More

Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Two: Event Summary Continued


During Insights 2003, Best Software announced several new industry-specific kits and a strategic acquisition in support of its vertical product strategy, which targets manufacturers, distributors, nonprofits and accountants. More than 40,000 accounting and bookkeeping firms currently use or recommend Best Software products.

marketing manager update 6  divest and discontinue selling, marketing, and supporting the Abra Enterprise and Abra Online products in the US. Namely, on May 20, Kronos Incorporated (Nasdaq: KRON) announced it has acquired the Abra Enterprise customer base in a cash purchase transaction with Best Software. Best Software's Abra Suite solution is unaffected by the transaction. Best Software recognized that Abra Enterprise was designed for larger businesses with 250 to 2,500 employees, which require more complexity in their solutions Read More

Employee and Manager Self-Service: A Virtual Chameleon in the Workplace


In order for employee self-service (ESS) and manager self-service (MSS) technology to be effective, it must serve multiple purposes for multiple business units while blending seamlessly with existing systems. This white paper provides insight into how ESS

marketing manager update 6  and Manager Self-Service: A Virtual Chameleon in the Workplace Employee and Manager Self-Service: A Virtual Chameleon in the Workplace If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. cfactor Employee / Manager Self-Service innovative self-service suite is not your typical Human Resource / payroll automation solution. Unlike traditional ERP-style HRMS systems, It’s flexible. Source : Cronus Technologies Inc. Resources Related Read More

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

marketing manager update 6  Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

marketing manager update 6  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

marketing manager update 6  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

marketing manager update 6  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More

Commission Manager


PDG Group Model 839 Commission Manager™ improves incentive compensation, sales tracking and performance management processes, and helps broker-dealers design firm-specific and process-specific workflows that meet the most complex requirements.  Xtiva’s service-oriented solutions adapt as businesses grow and change – all with minimal involvement from IT departments. 

marketing manager update 6  Manager PDG Group Model 839 Commission Manager™ improves incentive compensation, sales tracking and performance management processes, and helps broker-dealers design firm-specific and process-specific workflows that meet the most complex requirements.  Xtiva’s service-oriented solutions adapt as businesses grow and change – all with minimal involvement from IT departments. Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

marketing manager update 6  Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

Software Update: TEC Advisor


My recent post Bye-bye Beta announced that TEC Advisor, TEC’s online software evaluation and selection system, exited the beta phase. I highlighted its newest features that pertained to the pre-selection module (i.e., the series of questions prior to evaluation). Since then, we’ve enhanced the evaluation module of TEC Advisor to allow users to more easily set priorities to functional areas, as

marketing manager update 6   Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

marketing manager update 6  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

marketing manager update 6  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More