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Documents related to » marketing manager update 6


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING MANAGER UPDATE 6: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING MANAGER UPDATE 6: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

MARKETING MANAGER UPDATE 6: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING MANAGER UPDATE 6: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.

MARKETING MANAGER UPDATE 6: Life Cycle with Intelligent Marketing Automation Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation Source: Engagement Systems Document Type: White Paper Description: Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out
12/7/2009 10:13:00 AM

6 Metrics No Executive Should Be Without
In an economic climate characterized by cost-cutting and increased regulatory requirements, organizations face growing demands to reduce employee turnover and cut unnecessary costs across the board. For chief executives and financial business leaders, that means moving away from soft measurements and adopting quantifiable metrics to monitor the overall business. Detailed metrics can help companies more effectively utilize their HR data to make fact-based decisions about their human capital investments. This paper highlights some of the most valuable strategic metrics that BI tools can deliver to CFOs and executives.

MARKETING MANAGER UPDATE 6: HCM, human capital management, Ultimate Software, UltiPro, HCM solution, HR metrics, metrics, executive, BI, business intelligence.
8/23/2013 5:13:00 PM

Business Intelligence… PRONTO! (PRONTO-Xi + IBM Cognos 10) » The TEC Blog
Vice President of Worldwide Marketing, Business Analytics, says that “Pronto has been a valuable member of our IBM Cognos 10 beta program and instrumental in validating the value and benefits Cognos 10 will bring to midsize companies.” The strong and long-term relation between these two organizations may be a key benefit for organizations that will be acquiring an enterprise system with strong functionality in both operational and analytical areas. As with other partnerships, the degree of

MARKETING MANAGER UPDATE 6: bi, Business Intelligence, cognos, Cognos 10, ERP, ibm, Pronto, Pronto Software, Pronto Xi, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-10-2010

When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

MARKETING MANAGER UPDATE 6: Relationships Meets Business Intelligence Marketing Analysis and User Recommendations When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations P.J. Jakovljevic - August 12, 2005 Read Comments Marketing Analysis Strategic moves by SAS Institute (see Part Two of this note) are a response to the requirement that modern business intelligence (BI) suites be able to access and present key business measures for sales, customer service, the supply chain, financials,
8/12/2005

Getting an Update from BigMachines at Dreamforce 2010 » The TEC Blog


MARKETING MANAGER UPDATE 6: #df10, AppExchange, b2b, b2c, bigmachines, bigmacines 11, bmql, cameleon software, cpq, CRM, dreamforce 2010, e commerce, Force.com, guided selling, ipad, iPhone, mass customization, on demand, product configurators, q2o, quickconfig, quote to order, SaaS, salesforce.com, Symantec, webcom, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
07-02-2011

Do Your Customers Really Trust You? Well, That Depends … » The TEC Blog


MARKETING MANAGER UPDATE 6: corporate governance, corporate social responsibility, csr, Green, regulatory compliance, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
01-04-2009

Oracle Announces Latest Release of Enterprise Manager 12c » The TEC Blog
Oracle Announces Latest Release of Enterprise Manager 12c » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here.

MARKETING MANAGER UPDATE 6: database, database lifecycle management, DBA, DBMS, industry watch, multitenant database management, Oracle, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
01-08-2013


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