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Documents related to » marketing message sample


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING MESSAGE SAMPLE: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

MARKETING MESSAGE SAMPLE: Finds CRM Partner for Marketing Tools SAP Finds CRM Partner for Marketing Tools P.J. Jakovljevic - December 8, 1999 Read Comments Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP s enterprise resource planning and data warehouse packages
12/8/1999

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING MESSAGE SAMPLE: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING MESSAGE SAMPLE: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Vertical Marketing, Inc


MARKETING MESSAGE SAMPLE: Vertical Marketing, Inc. (VMI) is a privately owned company founded in 1985 and incorporated in 1987.

New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

MARKETING MESSAGE SAMPLE: Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Read Comments D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete
5/10/2000

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

MARKETING MESSAGE SAMPLE: Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing experti
6/3/2013 2:08:00 PM

Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

MARKETING MESSAGE SAMPLE: to Know About Digital Marketing Everything You Need to Know About Digital Marketing Source: bwired Document Type: White Paper Description: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to
11/20/2009 5:25:00 AM

Winning your market with messaging that matters » The TEC Blog
every step of your marketing and sales process. I see positioning as not just a branding exercise, but a powerful tool in the nuts and bolts of campaign creation and process. My own definition: “Positioning” is what you CHOOSE to say about anything —your product, service, sales call, or girlfriend. Let’s start with a background story: Years ago, working in the creative department of a newspaper publisher in Edmonton, I was asked to help save a large account who was threatening to pull his

MARKETING MESSAGE SAMPLE: advertiser, advertising, advertising agencies, campaigns, e marketing, IT marketing, Marketing, marketing decisions, Marketing Sherpa, marketing strategy, marketing tools, positioning, sales process, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
31-05-2010

The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

MARKETING MESSAGE SAMPLE: The Marketing Services Provider: A Marketer’s Most Strategic Hire The Marketing Services Provider: A Marketer’s Most Strategic Hire Source: Alterian Document Type: White Paper Description: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating
3/2/2009 12:58:00 PM

Getting Management to Buy-in on Positioning
Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

MARKETING MESSAGE SAMPLE: of consensus about the marketing message is one of the most common problems I ve experienced in my business to business (B2B) software career. A president will tell you his or her sales and marketing teams just don t get it. If only they d listen to the president .... Ask the vice president (VP) of sales and the vice president of marketing why someone should care about the company s products, and you ll get two different stories. The top sales person has another great pitch—and so it goes. Sales and
6/25/2005


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