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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing message samples


Chatting with TradeStone Software @ NRF BIG Retail Shows - Part 2
Part 1 of this series introduced the conundrum that retailers (especially those in the areas of fashion and apparel) encounter in the realms of design, sourcing

marketing message samples  Tony Wood, VP of Marketing Bernie Brennan as a Board Member At its booth at the NRF 2010 show, the company made visible a hiring billboard and its Website  career page is still replete with vacancies . A Word From a True Entrepreneur In answer to my question how her company managed to grow and prosper amid the economic carnage, especially in the vulnerable retail sector, Sue Welch, TradeStone’s CEO and founder said the following: “We believe that TradeStone was so successful in 2009 for two

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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How to (Ab)Use Your Employees as a Social Platform


Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts by a few large brands such as Pepsi, Dell, Gap, and Intel. She brought up the interesting point that Pepsi is mulling over the idea of engaging its employees—i.e., its most treasured resource—in extracurricular activities. And this is

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SOA as a Foundation for Applications and Infrastructure


SOA promises interoperability in the heterogeneous business world by promoting loosely-coupled architecture, reusing software, and ending vendor-dependency. However, to be viable, dominant vendors must redesign and expose the hundreds of application functions as services. How are they meeting this challenge?

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IT Investment Decision Making: Getting to "Yes"


Many technology sales cycles get bogged down in the IT department. But while it is unlikely that a sale will get anywhere without IT management buy-in, IT approval is no guarantee of success. Getting a “yes” requires accessing and influencing other decision-makers, especially in the finance department. And along the way, there are plenty of others who can say “no.”

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The Future for an E-sourcing Solutions Builder


TradeStone will introduce several planning capabilities that bind existing sourcing and order execution functionality, and featuring significant enhancements to the Finance and Logistics modules, with the idea of fostering rapid adoption and deployment across expanding supply chains.

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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How Best-in-Class Marketing Organizations Drive Higher Profits


Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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