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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing message samples


Chatting with TradeStone Software @ NRF BIG Retail Shows - Part 2
Part 1 of this series introduced the conundrum that retailers (especially those in the areas of fashion and apparel) encounter in the realms of design, sourcing

marketing message samples  Tony Wood, VP of Marketing Bernie Brennan as a Board Member At its booth at the NRF 2010 show, the company made visible a hiring billboard and its Website  career page is still replete with vacancies . A Word From a True Entrepreneur In answer to my question how her company managed to grow and prosper amid the economic carnage, especially in the vulnerable retail sector, Sue Welch, TradeStone’s CEO and founder said the following: “We believe that TradeStone was so successful in 2009 for two

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Sales Force Performance


Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of sales performance. An improvement strategy can then be created, and with integrated budgets, success metrics, etc.

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How to (Ab)Use Your Employees as a Social Platform


Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts by a few large brands such as Pepsi, Dell, Gap, and Intel. She brought up the interesting point that Pepsi is mulling over the idea of engaging its employees—i.e., its most treasured resource—in extracurricular activities. And this is

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SOA as a Foundation for Applications and Infrastructure


SOA promises interoperability in the heterogeneous business world by promoting loosely-coupled architecture, reusing software, and ending vendor-dependency. However, to be viable, dominant vendors must redesign and expose the hundreds of application functions as services. How are they meeting this challenge?

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SAP Support of the Health Care Supply Chain’s Ongoing Effort to Ensure Patient Safety and Drive Business Value


Electronic product code information services (EPCIS) is a standard mechanism for inter-company collaboration and data sharing, which can enable health care partners to deploy solutions that meet short-term mandates driven by patient safety, as well as lay the foundation for long-term business value. Learn more about the impact of EPCIS in a study concerning data management and data sharing in the health care supply chain.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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Positioning Starts With A Message Strategy


In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

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How to Cook Up Some Marketing Mashups for Your Web Site


The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

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