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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing messaging


Real-life Examples of Killer App Marketing
Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified

marketing messaging  Examples of Killer App Marketing Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing messaging

United Messaging ~ Ready…Set…Outsource!


We believe that within a 3 year time frame, the outsourced corporate messaging market will capture 25% of the existing install base, which sizes the ASP Messaging market at 47.5 Million Seats (Probability 70%)

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Mirapoint ~ ISP Messaging Solution in a Box?


The Mirapoint administration client allows you to also administer services directly. Mirapoint supports SNMP (Simple Network Management Protocol), NIS (Network Information Service), SMTP (Simple Mail Transfer Protocol), POP (Post Office Protocol) and IMAP (Internet Mail Access Protocol).

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Winning your market with messaging that matters


Positioning Part 1: Putting a wet finger into the windThere is nothing more important to the success of your venture than proper positioning—at every step of your marketing and sales process. I see positioning as not just a branding exercise, but a powerful tool in the nuts and bolts of campaign creation and process.My own definition: “Positioning” is what you CHOOSE to say about anything—your

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Novell Releases (Yet Another) Internet Messaging System


The only plausible reason to utilize a Novell Internet Messaging system is if you have NDS running internally, and even then it’s a big if, as Novell continues to lose market share in all major areas.

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Current Trends in Messaging


As electronic communication has grown, geographic boundaries have shrunk, enabling an onslaught of mobile executives.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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Considerations When Comparing Open Source and Appliance-Based Messaging


Open source messaging middleware is an increasingly popular way to provide data distribution functionality inside and outside the datacenter. It can let companies cost-effectively meet relatively simple messaging requirements without the expense of purchasing a commercial messaging platform. It is important to understand the relative strengths and weaknesses of open source and appliance-based messaging in order to choose a platform that meets your short- and long-term needs as cost-effectively as possible. This white paper gives points to consider when evaluating open source messaging and a set of questions and answers to aid in identifying the right solution.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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