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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing planning


Integrate Business Planning for Dynamics NAV
Developed based on the role-tailored integrated business planning model (RTIBPM), the Microsoft Dynamics NAV integrated business planning system automates much

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing planning

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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IT Planning: A Corporate Mantra


Aligning IT with business objectives has long been a mantra of corporate directives. But organizations often fall short of publishing quality documents and assembling plans that meet business needs—never mind providing the necessary details to ensure thorough infrastructure planning. Don’t focus too much on technology—find out how to better manage the IT planning process and how to overcome its challenges.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Essentus Vision Planning


Essentus Vision Planning brings a tightness and flexibility to retail planning operations. One system integrating merchandise and financial planning, with an additional assortment planning module, Vision Planning gives the depth and flexibility to maximize your assortments.

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A Practical Framework for Business Intelligence and Planning in Midsize Companies


Every company needs a clear set of goals and objectives to achieve maximum benefits from its business intelligence (BI) and planning projects. But a company must do more than state its goals to achieve its BI and planning objectives. It needs a working framework that provides a blueprint for success. Learn how a software solution can provide essential BI and planning functions while setting the stage for future growth.

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The CEO’s Guide to Succession Planning: Managing Risk & Ensuring Business Continuity


To effectively transform succession planning from a manual, paper-based process to one that is systematic and technology-enabled, CEOs must focus on laying a solid foundation supported by strong executive leadership. Read this CEO guide to get five key tips to jump-start your succession planning efforts to better manage risk and ensure business continuity and to know how a strong succession strategy can impact your company.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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SAP BusinessObjects Edge Planning and Consolidation: Streamline Planning and Reduce Business Risk


Chief financial officers (CFOs) and other senior managers are under tremendous pressure to maximize profitability, reduce operational costs, minimize risk, and improve stakeholder confidence. Read about an application that can help you streamline operations, instill confidence, and reduce risk. The solution provides planning, budgeting, and forecasting and supports financial consolidation and reporting operations.

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