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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing process flow


The Web-Enabled Sales Process
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and

marketing process flow  Cycle Value Chain Many marketing and sales departments think in terms of the end game of the value proposition of their solution. All too often they forget that the winner is always the team that scores the most points at each play of the game. A selling approach designed around the buyer's information consumption process keeps salespeople focused on earning value points throughout the buy cycle. For example, a buyer's end game problem may be solved by your supply chain optimization product, but right

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

marketing process flow  value from the entire marketing process -- from strategic planning and budgeting to predictive analysis and cross-channel relationship optimization to campaign execution, resource management and closed-loop analytic reporting. Featuring significant enhancements to its campaign management, e-marketing, resource management and optimization capabilities, Affinium aims at facilitating efficient cross-organization collaboration, workflow and the accessibility of marketing technology, while increasing Read More

The Development Process Made Easy


Life cycle development can be a complicated and intimidating process for many organizations. Are you struggling to adapt the development process successfully to your own projects? Do you want to use various formal life cycle processes such as Agile, Incremental, Spiral, and Waterfall, or various informal processes, such as extreme programming (XP) and others? Are you burdened by the development process? This paper will explain how you can simply and easily adopt any life cycle process.

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An Analyst's View of Process Industry SMB Challenges


Process manufacturing industries have distinct needs from an enterprise resource planning (ERP) system. Here’s an overview of what process manufacturing requires from an ERP solution, including business intelligence capabilities.

marketing process flow  areas of sales and marketing, procurement, and production the ability to integrate planning for what-if scenarios the ability to benchmark quality and vendor performance issues detailed reporting that highlights areas where parameters may be out of scope real-time available-to-promise (ATP) information for customer service 6. Process industry costing The financial system for the process industry must also be able to provide for multiple-level formulas on the same production work order, and for outside Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

marketing process flow  mix To execute the marketing process efficiently and effectively, you should do the following: 4.Leverage customer insights across the organization 5.Improve process and resource efficiency 6.Increase marketing accountability Figure 2: Marketing Success Factors Within the Marketing Framework Implement a Customer Value-Based Strategy Once the policy framework is established by senior management, among the tasks of the marketing organization is to focus on the target customers and understand the value they Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

marketing process flow  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More

Process vs Discrete ERP


When researching the right manufacturing software for your business, it is important to realize there is a difference between process and discrete software. A discrete software solution for a process manufacturing company will inevitably fall short, but after you identify your manufacturing operation and requirements, what is the next step? Learn about what guidelines to follow when viewing manufacturing software to ensure your company needs are addressed.

marketing process flow  vs Discrete ERP When researching the right manufacturing software for your business, it is important to realize there is a difference between process and discrete software. A discrete software solution for a process manufacturing company will inevitably fall short, but after you identify your manufacturing operation and requirements, what is the next step? Learn about what guidelines to follow when viewing manufacturing software to ensure your company needs are addressed. Read More

Skelta BPM for Business Process Management Certification Report


Skelta BPM by Invensys is now TEC Certified for business process management (BPM). Invensys has vast expertise in helping organizations with their existing BPM issues and tasks. Skelta has strong process modeling features, providing reliable and agile ways to design and implement processes. Download the Skelta BPM certification report now for product analysis, comparison with the average BPM solution, and in-depth analyst commentary.

marketing process flow  BPM for Business Process Management Certification Report Skelta BPM by Invensys is now TEC Certified for business process management (BPM). Invensys has vast expertise in helping organizations with their existing BPM issues and tasks. Skelta has strong process modeling features, providing reliable and agile ways to design and implement processes. Download the Skelta BPM certification report now for product analysis, comparison with the average BPM solution, and in-depth analyst commentary. Read More

Advantys WorkflowGen 5.5 Business Process Management Certification Report


Advantys WorkflowGen 5.5 is now TEC Certified for online evaluation of business process management (BPM) solutions in TEC's Evaluation Centers. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

marketing process flow  WorkflowGen 5.5 Business Process Management Certification Report Advantys WorkflowGen 5.5 is now TEC Certified for online evaluation of business process management (BPM) solutions in TEC's Evaluation Centers. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing process flow  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Keeping Cash Flow in Focus While Driving Business Performance


One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for fueling all other business activity, from staff salaries, to raw materials, to rent. Growing firms need to be especially attentive to cash flow because sales increases typically require new investments associated with product or service production before payments are received. Learn more now.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

marketing process flow  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More

Keys to Operational Excellence in the Process Industries


Find out in operational excellence in the process industries.

marketing process flow  to Operational Excellence in the Process Industries For years, process manufacturers lived by the credo: if you produce it, they will buy it. No longer. The economic crisis has brought back uncertainty in demand, along with downward pressure on prices. Best-in-class companies are responding by reducing operating costs and developing processes to deal with demand variability. But what strategies, best practices, and technologies are they employing to achieve their goals? Find out in Operational Read More

ProcessPro Premier for Process Manufacturing ERP Certification Report


ProcessPro Premier, v. 10.2, is TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for process manufacturing in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

marketing process flow  Premier for Process Manufacturing ERP Certification Report ProcessPro Premier, v. 10.2, is TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for process manufacturing in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst Read More