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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing process flow


The Web-Enabled Sales Process
Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and

marketing process flow  Cycle Value Chain Many marketing and sales departments think in terms of the end game of the value proposition of their solution. All too often they forget that the winner is always the team that scores the most points at each play of the game. A selling approach designed around the buyer's information consumption process keeps salespeople focused on earning value points throughout the buy cycle. For example, a buyer's end game problem may be solved by your supply chain optimization product, but right

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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An Analyst's View of Process Industry SMB Challenges


Process manufacturing industries have distinct needs from an enterprise resource planning (ERP) system. Here’s an overview of what process manufacturing requires from an ERP solution, including business intelligence capabilities.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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The Development Process Made Easy


Life cycle development can be a complicated and intimidating process for many organizations. Are you struggling to adapt the development process successfully to your own projects? Do you want to use various formal life cycle processes such as Agile, Incremental, Spiral, and Waterfall, or various informal processes, such as extreme programming (XP) and others? Are you burdened by the development process? This paper will explain how you can simply and easily adopt any life cycle process.

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It’s About Process (or The Ability to Be Responsive)


Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations, particularly larger ones. TEC analyst PJ Jakovljevic takes you on a guided tour through workflow automation—or business process management (BPM)—and shows how these solutions can help ensure standardized adoption of processes, with highlights on several key BPM vendors.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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Process PLM Vendor Sequencia Adds Portfolio Management


Sequencia extends its Process Product Lifecycle Management (PLM) offering with portfolio management, leading the impact of the solution into the executive suite.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Keeping Cash Flow in Focus While Driving Business Performance


One of the most basic business axioms, held dear by all firms but especially small companies, is that cash flow is king. Customer payments are essential for fueling all other business activity, from staff salaries, to raw materials, to rent. Growing firms need to be especially attentive to cash flow because sales increases typically require new investments associated with product or service production before payments are received. Learn more now.

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Business Process Management and Optimization


Business processes are strategic assets. They not only generate revenue, but also represent a significant proportion of operational costs. Managing them properly is key to your organization’s success. Find out how business process management and optimization (BPMaO) can help you understand, manage, and improve your business processes in order to deliver value-added products and services to your clients.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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