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Documents related to » marketing process reengineering


A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING PROCESS REENGINEERING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

MARKETING PROCESS REENGINEERING: Finds CRM Partner for Marketing Tools SAP Finds CRM Partner for Marketing Tools P.J. Jakovljevic - December 8, 1999 Read Comments Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP s enterprise resource planning and data warehouse packages
12/8/1999

Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

MARKETING PROCESS REENGINEERING: Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile
11/4/2009 10:40:00 AM

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

MARKETING PROCESS REENGINEERING: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

MARKETING PROCESS REENGINEERING: the Evolution: Audience Based Marketing - Now and Moving Forward Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Source: AudienceScience, Inc. Document Type: White Paper Description: With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are
10/27/2011 4:02:00 PM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

MARKETING PROCESS REENGINEERING: How to Make Marketing Integration a Whole Lot Easier How to Make Marketing Integration a Whole Lot Easier Source: Alterian Document Type: White Paper Description: Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover
3/2/2009 8:40:00 AM

Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

MARKETING PROCESS REENGINEERING: Manager, SQL Server Product Marketing Interview with Eron Kelly, General Manager, SQL Server Product Marketing Shockwave Flash plug-in is not installed or disabled. Jorge Garcia, TEC s senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what s
9/23/2013 11:56:00 AM

It’s About Process (or the Ability to be Responsive) -- Part III » The TEC Blog
management, and finally to marketing teams. Again, if the bug can be fixed, the case is assigned to the testing staff, back to the support team, and finally back to the customer for approval and  case closure. But, if the issue turns out not to be the bug after all, the case is then converted to a new feature request and follows an entirely different workflow. To that end, the New Product Feature Request process starts with customers, sales & service people, channels and/or product managers requesting a

MARKETING PROCESS REENGINEERING: BPM, business process management, on demand, responsability, SaaS, webcom, workflow, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
18-08-2008

An Overview of the Knowledge Based Selection Process
The TechnologyEvaluation.Com’s (TEC) Knowledge Based Selection Process is a multi-part comprehensive analysis of a vendor’s tactical, strategic and qualitative measures as compared to the specific business and technology needs of our clients.

MARKETING PROCESS REENGINEERING: An Overview of the Knowledge Based Selection Process An Overview of the Knowledge Based Selection Process B. Spencer - March 15, 2001 Read Comments B. Spencer, J. Diezemann & J. Dowling - March 15, 2001 Introduction The TechnologyEvaluation.Com s (TEC) Knowledge Based Selection Process is a multi-part comprehensive analysis of a vendor s tactical, strategic and qualitative measures as compared to the specific business and technology needs of our clients. The selection process encompasses nine process
3/15/2001

Process Manufacturing Software: A Primer
This article defines process manufacturing; discusses its formulation, packaging, and pricing issues; talks about interfaces; and provides cautions and caveats.

MARKETING PROCESS REENGINEERING: Process Manufacturing Software: A Primer Process Manufacturing Software: A Primer Joseph J. Strub - September 3, 2005 Read Comments Introduction Process manufacturing has unique requirements differentiating it from other types of manufacturing. When selecting software for the process industry, special attention and emphasis should be placed on these requirements to ensure that a company can operate at optimal levels, consistent with how it does business and not with how the software lets the company do
9/3/2005

Essential Guide to ERP for Process Manufacturers
Whether you’re in the process of re-evaluating your existing enterprise resource planning (ERP) application or planning to install your first packaged system, your success depends on identifying ERP applications that have a strong process manufacturing foundation and can support your unique requirements with minimum customization. This guide links the unique operations of process manufacturing with ERP capabilities.

MARKETING PROCESS REENGINEERING: Essential Guide to ERP for Process Manufacturers Essential Guide to ERP for Process Manufacturers Source: Aptean (CDC Software) Document Type: White Paper Description: Whether you’re in the process of re-evaluating your existing enterprise resource planning (ERP) application or planning to install your first packaged system, your success depends on identifying ERP applications that have a strong process manufacturing foundation and can support your unique requirements with minimum customization. This
5/11/2010 11:40:00 AM


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