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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing process reengineering


It’s About Process (or The Ability to Be Responsive)
Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations

marketing process reengineering  management, and finally to marketing teams. Again, if the bug can be fixed, the case is assigned to the testing staff, back to the support team, and finally back to the customer for approval and case closure. But, if the issue turns out not to be the bug after all, the case is then converted to a new feature request and follows an entirely different workflow. To that end, the New Product Feature Request process starts with customers, sales & service people, channels and/or product managers requesting a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing process reengineering

The Essential Supply Chain


Supply Chain Management (SCM) once viewed as a way to obtain a competitive advantage, is now perceived as a logical and necessary extension of Enterprise Resource Planning (ERP). The reasons: First, traditional ERP systems lack the advanced planning tools necessary for companies to respond to an increasingly competitive business environment. Second, advances in computing power and data transmission enable disparate entities to communicate efficiently and at a low cost. Finally, vendors have observed the complementary nature of SCM and ERP and are engaged in consolidation of their product suites.

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4 Steps to a Best-run Business


To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth leads to the inability to make fact-based business decisions. Learn about four steps to developing a business strategy that can help you run your business more effectively by applying better control over your cost structure, minimizing risk, and anticipating change.

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The Impact of IT Service on Business Process Management


There are potential benefits of operating business process management (BPM) side-by-side with business service management (BSM). BPM and BSM are emerging technologies: BPM is concerned with the orchestration and management of effective business processes, while BSM focuses on the operational effectiveness of the enabling IT services. These technologies are mutually beneficial to one another. This white paper is intended for managers interested in implementing robust BPM solutions in IT-dependent business scenarios or managers looking to lay down a basic foundation for effective on-demand utility computing. It addresses the partnership between Fuego and Proxima Technology, vendors in BPM and BSM solutions.

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New Product Development and Introduction (NPDI)


New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is responsible for revenues, few companies assign an owner for the whole process. Instead, it is usually driven through a series of functional “silos,” causing delay—and the loss of the original market requirements.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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The Development Process Made Easy


Life cycle development can be a complicated and intimidating process for many organizations. Are you struggling to adapt the development process successfully to your own projects? Do you want to use various formal life cycle processes such as Agile, Incremental, Spiral, and Waterfall, or various informal processes, such as extreme programming (XP) and others? Are you burdened by the development process? This paper will explain how you can simply and easily adopt any life cycle process.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Bizagi BPM Suite 9.1 Business Process Management Product Certification Report


Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst commentary.

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Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Two: Business Process Modeling


Business processes must be enabled across the artificial boundaries of disparate applications that must work together to support these business processes. To that end, business process management (BPM) could assist in compliance issues, can reduce training requirements, and increase the overall efficiency of a business.

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The Future of Business Process Management: Where is BPM heading?


The need for quick responses to changing business environments has resulted in the growth of business process management (BPM). Thus, BPM vendors are embarking on merger and acquisition strategies to meet the functional requirements of businesses.

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Process Manufacturing Software: A Primer


This article defines process manufacturing; discusses its formulation, packaging, and pricing issues; talks about interfaces; and provides cautions and caveats.

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Customer Process Management: The Real-time Enterprise Depends On the Merging of CPM and BPM


Customer-facing processes are challenging to manage because they are always changing. Conventional workflow automation and stand-alone business process management (BPM) technologies lack many critical components found in customer relationship management (CRM). However, converging BPM and CRM provides the responsiveness, cost-effectiveness, and manageability to achieve optimal results. The converged approach helps align priorities enterprise-wide, reduce risks, and unblock revenue growth potential.

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Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

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