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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing program proposal


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

marketing program proposal  customers as individuals. Effective marketing and sales require a combination of content and insight You must have something worthwhile to say and you need to say it in a way that shows the audience that it's relevant to them. Boilerplate messages may be worse than no messages at all because they sound canned and undercut the rapport we've created with customers. Use the customer's language and refer to issues from their business and their industry If you use the jargon they use and if you show

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing program proposal

4 Essential Components for Successful Sales


Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition.

marketing program proposal  than a lightweight ROI marketing ploy. Using a value justification tool during the sale and a value assessment program after the sale creates a paradigm shift for the buyer'the seller is a business partner, not another vendor. Brian Sommer, VP at Aberdeen, told us once, Everyone will figure out the spreadsheet ROI, but no one will put a post-contract program in place and measure the milestones. It is critical to a successful sales team to follow up and measure the value delivered. Documented decision Read More

Developing an Effective CMMS Implementation Plan


Today’s maintenance staff is tasked with doing more with less. The challenge here is that their efficiency ratings when measured can be as low as 10% to 40%. So where does your maintenance department stand in terms of these statistics? Although CMMS software has been around for more than 20 years, and the adoption rate continues to climb, many companies still struggle with creating an efficient centralized maintenance and operations program.

marketing program proposal  Management Implementation Plan | Marketing Plan Implementation | Policy Implementation Plan | Post Implementation Plan | Process Implementation Plan | Program Implementation Plan | Program Protection Implementation Plan | Project Management Implementation Plan | Proposal Implementation Plan | Quality Implementation Plan | Redevelopment Implementation Plan | Reorganization Implementation Plan | Research Implementation Plan | Risk Management Implementation Plan | Sample Implementation Plan | Security Read More

CDC Software Wins at the Pivotal Auction. Now What? Part One: Event Summary


While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify.

marketing program proposal  CDC Software, and increasing marketing spending by up to 200 percent. Pivotal will operate as a distinct business unit within CDC Software, which should provide Pivotal with significant financial support in its profitable and growing operations: a $363 million cash position as of September 30, 2003 and an $830 million market capitalization as of December 4, 2003. The Pivotal strategy, brand, product architecture, cross industry applications, vertical applications, partners, people, and management team Read More

DoubleClick Takes Bath, Throws in Towel


After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.

marketing program proposal  Direct is a direct marketing company that collects information from catalog companies. DoubleClick planned to merge information from that source with the anonymous surfing behavior that the company collects by dropping cookies on the machines of users when ads are served to them. This would provide much more information that the company could use to target ads to individuals. DoubleClick's plan to merge the two data streams, once announced in its privacy statement, drew the ire of consumer groups, caused Read More

Wipro Spearheads a Global HR Transformation Program for Credit Suisse


Credit Suisse, a global banking and financial services company, embarked on a global HR transformation program in early 2008 to create a number of shared service centers primarily focused on back-office HR operations. After evaluating a number of vendors for delivery capabilities, cost effectiveness, and a host of other factors, Wipro was awarded the contract. This case study by Everest Group provides a 360-degree view of this engagement.

marketing program proposal  Spearheads a Global HR Transformation Program for Credit Suisse Credit Suisse, a global banking and financial services company, embarked on a global HR transformation program in early 2008 to create a number of shared service centers primarily focused on back-office HR operations. After evaluating a number of vendors for delivery capabilities, cost effectiveness, and a host of other factors, Wipro was awarded the contract. This case study by Everest Group provides a 360-degree view of this Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

marketing program proposal  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

marketing program proposal  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

marketing program proposal  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More

Dillen Grows WMS Program


Dillen Products, Inc. is a major supplier of plastic planters and trays to the grower segment of the horticultural market. Dillen needed a better way to manage its increasingly diverse inventory, meet the labeling and distribution demands of its major retailers, and integrate its warehouse management system (WMS) quickly and seamlessly into existing supply chain and financial systems. Dillen implemented Click Commerce’s WMS to offer customers a stable and reliable solution that is easy to install and support, while providing the flexibility and scalability necessary for future growth without the risk of major future investment.

marketing program proposal  Grows WMS Program Dillen Products, Inc. is a major supplier of plastic planters and trays to the grower segment of the horticultural market. Dillen needed a better way to manage its increasingly diverse inventory, meet the labeling and distribution demands of its major retailers, and integrate its warehouse management system (WMS) quickly and seamlessly into existing supply chain and financial systems. Dillen implemented Click Commerce’s WMS to offer customers a stable and reliable solution that Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

marketing program proposal  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

marketing program proposal  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

marketing program proposal  Marketing Success: Know Each Customer in Context Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More