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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing program proposal


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

marketing program proposal  customers as individuals. Effective marketing and sales require a combination of content and insight You must have something worthwhile to say and you need to say it in a way that shows the audience that it's relevant to them. Boilerplate messages may be worse than no messages at all because they sound canned and undercut the rapport we've created with customers. Use the customer's language and refer to issues from their business and their industry If you use the jargon they use and if you show

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Deltek Remains the Master of Its Selected Few Domains Part Five: Deltek’s Major Product Lines


Within its marketing and proposal automation product, Deltek espouses an emerging CRM derivative known as client relationship management, which should help firms track client relationships in a more sophisticated manner than through methods such as referral or word-of-mouth, which were appropriate during their start-up phases.

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CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

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DoubleClick Takes Bath, Throws in Towel


After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.

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CallidusCloud


CallidusCloud is the leading provider of sales and marketing effectiveness software. Headquartered in Pleasanton, CA, CallidusCloud enables organizations to accelerate and maximize their lead to money process with its complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, automate contract creation and negotiation, and streamline sales compensation—driving bigger deals, faster.  With CallidusCloud, users can: • Boost revenues by delivering more high-value leads • Maximize sales effectiveness by deploying real-time sales guidance, sales coaching, and targeted incentives that focus sales execution on results  • Build a knowledge-based culture with on-the-go mobile learning and training • Build top performing teams by hiring the right people and accelerating their time to productivity  The company’s products include: Marketing Automation to attract and nurture leads; Territory & Quota for optimizing the territory management process: Sales Performance Manager to provide a comprehensive sales coaching program; Sales Enablement to provide a central content repository, playbooks, and deal rooms; Litmos, a learning management system, Configure Price Quote, Contract Lifecycle Management, MySalesGame to drive adoption of new tools with gamification, Incentive Compensation, and Channel Management.  Over 3,400 leading global organizations across all industries rely on CallidusCloud‘s easy-to-use, scalable solutions to streamline business processes, optimize effectiveness, and drive improved performance. The solution suite is delivered as a SaaS platform designed to deliver rapid time to value, reduced cost of ownership, and a superior customer experience.  

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

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Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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