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Documents related to » marketing program proposal


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING PROGRAM PROPOSAL: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

MARKETING PROGRAM PROPOSAL: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING PROGRAM PROPOSAL: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING PROGRAM PROPOSAL: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

SAP Business Intelligence Partner Program
In this webcast you ll learn how you can use SAP Business Objects, BI OnDemand, to provide a world-class business intelligence solution to your cus...

MARKETING PROGRAM PROPOSAL: SAP Business Intelligence Partner Program SAP Business Intelligence Partner Program As a software vendor, meeting a growing demand for business intelligence (BI) applications can be a critical factor in the growth of your business. But what if you don’t have the resources to develop a complete BI solution? In this webcast you’ll learn how you can use SAP Business Objects, BI OnDemand, to provide a world-class business intelligence solution to your customers as part of your overall product offering.
9/17/2010 11:00:00 AM

Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

MARKETING PROGRAM PROPOSAL: the Power of Integrated Marketing Brand Management: Leveraging the Power of Integrated Marketing Source: SAP Document Type: White Paper Description: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand
1/29/2009 12:54:00 PM

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (version 7) product certification report. Assisted online evaluation of WCM solutions. Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

MARKETING PROGRAM PROPOSAL: Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Source: Technology Evaluation Centers Document Type: Certification Report Description: Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The
1/16/2013 3:45:00 PM

The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

MARKETING PROGRAM PROPOSAL: Service and Support,   Marketing Automation,   Total Cost Analysis (TCO) Source: Alterian Learn more about Alterian Readers who downloaded this white paper also read these popular documents! Quality Management Payroll Services Checklist CRM: Big is Not Always the Best How to Start a No-fail Project, Part 3: Planning for Success Taking Measures for True Success: How to Choose Software That Meets Your Needs Acronym-Related White Papers: Business Intelligence (BI) |  Customer Relationship Management
3/3/2009 4:13:00 PM

Cigna Finds Good Therapy: Building a More Efficient Risk Management, Compliance, and System Security Program
As a provider of employee benefits, CIGNA must observe a bevy of regulatory compliance mandates. Because much of its efforts are compliance-focused, it continually embraces technology, searching for new products to better manage its benefit offerings and track its security risks. With QualysGuard’s vulnerability management solution, CIGNA has mitigated vulnerabilities and remained up-to-date with compliance regulations.

MARKETING PROGRAM PROPOSAL: Cigna Finds Good Therapy: Building a More Efficient Risk Management, Compliance, and System Security Program Cigna Finds Good Therapy: Building a More Efficient Risk Management, Compliance, and System Security Program Source: Qualys Document Type: Case Study Description: As a provider of employee benefits, CIGNA must observe a bevy of regulatory compliance mandates. Because much of its efforts are compliance-focused, it continually embraces technology, searching for new products to better manage its
10/31/2007 11:08:00 AM

TEC’s Quick Start Program for Consultants


MARKETING PROGRAM PROPOSAL: TEC’s Quick Start Program for Consultants TEC’s Quick Start Program for Consultants Source: Technology Evaluation Centers Document Type: Brochure Description: TEC’s Quick Start Program for Consultants style= border-width:0px; />   comments powered by Disqus Source: Technology Evaluation Centers Learn more about Technology Evaluation Centers
2/19/2010 9:39:00 AM


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