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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing programs current rfp


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

marketing programs current rfp  develop and implement innovative marketing programs utilizing technology solutions. Our creativity and marketing knowledge, coupled with our technical expertise, allows us to provide leading-edge marketing solutions including websites, e-commerce, and marketing automation. Vtrenz is the developer of iMarketing Automation, an Enterprise Marketing Management solution that allows businesses to execute relationship-marketing strategies by easily building marketing assets, executing marketing plans and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Who Alleges The PRM Market Consolidation?


Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.

marketing programs current rfp  assist partners with co-branded marketing promotions, and/or even steer direct buyers directly to partners' web storefront checkout. In turn, PRM should give vendor enterprises better visibility into, and, possibly and ideally, more control over the outcome of the entire partners' sales. By helping their partners become more efficient, manufacturers and service providers are then likely to increase sales, market share and brand recognition, and build loyalty among distributors and resellers, not to Read More

Niche Software at Its Best


Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a leading product in the professional services automation market and has taken significant strides to maintain this market leading position.

marketing programs current rfp  through significant increases in marketing programs, and continue its investment in technology. In June of 2005, Kevin Parker, former co-president and chief financial officer (CFO) of PeopleSoft joined Deltek as its chief executive officer. Core Product Line Summary Deltek Enterprise , also known as Costpoint , is aimed at large organizations that provide project-oriented services as well as businesses that perform discrete manufacturing or build-to-suit project manufacturing. Currently serving 1,000 Read More

Selecting an Outsourcing Provider-Art or Science?


As there are many different categories of outsourcing services, there are also many outsourcing providers. With many different aspects to consider, how can a company ensure they have made the right choice in selecting one?

marketing programs current rfp  A.B. has also developed marketing programs and go-to-market strategies for consulting and outsourcing providers. A.B. serves as the outsourcing specialist for Technology Evaluation Centers, and is president of Agilocity Consulting, a firm dedicated to helping companies improve their performance and profitability through the intelligent use of technology, outsourcing, and offshoring. A.B. has an MBA from Villanova University, and a Bachelor of Industrial Engineering from Georgia Tech. He can be reached at Read More

Software Selection: A Third Alternative Part One: The Buyer’s Perspective


There are two prevailing approaches for selecting enterprise-wide software: the functions and features approach and the business processes approach. Yet a third alternative does exist—one that takes the best aspects of these two to provide the assurances needed by the buyer and the efficiency desired by the vendor.

marketing programs current rfp  industries. He has developed marketing and communication programs for IT organizations, and consulted on offshore, outsourcing opportunities for multinational companies. Additionally, Strub was a consultant and information systems auditor with PricewaterhouseCoopers, and an applications development and support manager for several Fortune 100 companies. Currently, Strub is an independent consultant. He can be contacted at JoeStrub@WriteTechnologyPlus.com. Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

marketing programs current rfp  to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

marketing programs current rfp  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

marketing programs current rfp  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

marketing programs current rfp  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More

Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

marketing programs current rfp  have all my marketing investments gone? With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business. Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing programs current rfp  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

marketing programs current rfp  Beginner's Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More

Can a Software Vendor Really Help You in the Current Economic climate?


The answer is yes and you can find out more about it in how to achieve more in the current economic climate.

marketing programs current rfp  software vendor really current economic climate,software,vendor,really,current,economic,climate,vendor really current economic climate,software really current economic climate,software vendor current economic climate,software vendor really economic climate. Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

marketing programs current rfp  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM


HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM.

marketing programs current rfp  Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More