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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing programs current rfp


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

marketing programs current rfp  develop and implement innovative marketing programs utilizing technology solutions. Our creativity and marketing knowledge, coupled with our technical expertise, allows us to provide leading-edge marketing solutions including websites, e-commerce, and marketing automation. Vtrenz is the developer of iMarketing Automation, an Enterprise Marketing Management solution that allows businesses to execute relationship-marketing strategies by easily building marketing assets, executing marketing plans and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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TradeStone Software STARS 2013: Retail Rocks! Part 2


Part 1 recapped TradeStone Software's user conference, STARS 2013. TradeStone’s Core Capabilities TradeStone Software’s bread-and-butter capabilities continue to be sourcing, supplier management (including quality testing, inspections, and social, legal, and compliance-based supplier performance as exemplified in Guitar Center’s case study), and order management, which includes global trade

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Software Selection: A Third Alternative Part One: The Buyer’s Perspective


There are two prevailing approaches for selecting enterprise-wide software: the functions and features approach and the business processes approach. Yet a third alternative does exist—one that takes the best aspects of these two to provide the assurances needed by the buyer and the efficiency desired by the vendor.

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Niche Software at Its Best


Deltek Vision and other Deltek enterprise solutions, have been major players with project management-oriented organizations for the past twenty years. Vision a leading product in the professional services automation market and has taken significant strides to maintain this market leading position.

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Got CRM? Why You Need Marketing Automation, Too


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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Key Questions to Include in an E-commerce Platform RFP


When looking for an e-commerce platform, a comprehensive request for proposal (RFP) that thoroughly covers all the critical points can assist companies in reducing costs and producing better return on investment (ROI), faster. This paper recommends several questions and identifies some common RFP mistakes.

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In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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