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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing project synopsis


Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

marketing project synopsis  they act as the marketing mouthpieces, the give a synopsis of a company’s pain points and how their selected system remedied it. Case studies are a good start point to see whether a vendor is aware of issues in your industry, and has the capabilities of addressing your vertical. Don’t ignore trade journals I used to teach college students business communications, and my curriculum included research methodology. Of the four hundred or so students that I taught, none had any hesitation rushing to the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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How Some ERP Vendors Demonstrated - Warts and All Part 1


Contrary to what vendors may contend, not all of them are able to provide an effective out-of-the-box solution that satisfies the critical requirements of an organization. In this case study from a recent selection engagement for an ETO mid-size manufacturer, we assess Oracle, J.D. Edwards, SAP, and IFS in terms of their ability to demonstrate alleged functionality of their products.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Project Workforce Management


Tenrox's Project Workforce Management solution, available on demand or on premise, is a modular solution for managing project workforces in real time. Tenrox's workflow engine lets users drag and drop icons to design and change workflows. Integration with accounting, payroll, financial, customer relationship management (CRM), and project management systems is built in.  

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]project-open[


The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources, knowledge management, and more. ]project-open[ solutions target the following: - Agency use, especially for advertising or Internet agencies with requirements for collaboration, cost accounting, invoicing, and access security. - IT service management (ITSM), for monitoring IT projects, financial aspects, and BI-style reporting. - Translation management, for translation agencies in need of document management which integrates with computer aided translation tools, and other agency requirements. - Consultant use, to reduce administrative overhead, track progress for many different projects, identify cost overruns, support remote workers, keep consultants on a methodological track, and change the junior/senior ratio.  

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Powerful Solutions for Project-driven Organizations


Too often, project-driven organizations are faced with a difficult choice: they can choose best-of-breed business applications and integrate them at great cost, or choose a fully integrated solution that lacks functional depth in key areas. Success management of your business and its projects requires integrated tools that also provide deep functionality.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Project-Sponsor.com


Project-Sponsor.com

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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