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Documents related to » marketing proposal definition


A Definition of Data Warehousing
There is a great deal of confusion over the meaning of data warehousing. Simply defined, a data warehouse is a place for data, whereas data warehousing describes the process of defining, populating, and using a data warehouse. Creating, populating, and querying a data warehouse typically carries an extremely high price tag, but the return on investment can be substantial. Over 95% of the Fortune 1000 have a data warehouse initiative underway in some form.

MARKETING PROPOSAL DEFINITION: data warehouse, data warehousing, data acquisition , metadata management , data mining , data cleansing, data capture , Data Warehousing definition, Bill Inmon, Ralph Kimball, database technology management experience , data warehouse design expertise.
8/18/2002

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING PROPOSAL DEFINITION: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING PROPOSAL DEFINITION: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING PROPOSAL DEFINITION: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

SAP’s SME Product Marketing Team Tells All (or Most of it, at least) » The TEC Blog
SAP’s SME Product Marketing Team Tells All (or Most of it, at least) » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection

MARKETING PROPOSAL DEFINITION: bi, ERP, kingdee, oracle accelerate, rapid deployment solutions, rds, SaaS, SAP, sap all in one, SAP Business ByDesign, SAP Business One, sap business suite, sap businessobjects edge, sapphire now 2011, SCM, smb, SME, sup, sybase, sybase afaria, sybase unwired platform, totvs, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-07-2011

Tips for Social Marketers » The TEC Blog
)   Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or reaching the masses is somewhat predictable as a business strategy. Increasingly, companies’ Web sites are

MARKETING PROPOSAL DEFINITION: CRM, social crm, social customer relationship management, social marketing, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
26-03-2013

A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

MARKETING PROPOSAL DEFINITION: Case for Managing the Marketing Content Supply Chain A Business Case for Managing the Marketing Content Supply Chain Source: ClearStory Document Type: White Paper Description: In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution,
10/18/2007 11:42:00 AM

Design Can Be Your Next Asset to Manage: E-mail Marketing
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

MARKETING PROPOSAL DEFINITION: Asset to Manage: E-mail Marketing Design Can Be Your Next Asset to Manage: E-mail Marketing Source: Liquid Comma Document Type: White Paper Description: In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you
11/21/2009 5:29:00 PM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

MARKETING PROPOSAL DEFINITION: Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing experti
6/3/2013 2:08:00 PM

Paslode Expands Marketing Efforts with Analytics in the Cloud


MARKETING PROPOSAL DEFINITION: Paslode Expands Marketing Efforts with Analytics in the Cloud Paslode Expands Marketing Efforts with Analytics in the Cloud Source: Halo Business Intelligence Document Type: Case Study Description: Paslode Expands Marketing Efforts with Analytics in the Cloud style= border-width:0px; />   comments powered by Disqus Source: Halo Business Intelligence Learn more about Halo Business Intelligence
7/16/2013 2:37:00 PM

Inovis Delves into PIM by Snatching QRSPart Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.

MARKETING PROPOSAL DEFINITION: QRS Part Two: QRS Marketing Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing P.J. Jakovljevic - November 17, 2004 Read Comments Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NA
11/17/2004


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