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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing proposal summary examples


CDC Software Wins at the Pivotal Auction. Now What? Part One: Event Summary
While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential suitors, the time for some

marketing proposal summary examples  CDC Software, and increasing marketing spending by up to 200 percent. Pivotal will operate as a distinct business unit within CDC Software, which should provide Pivotal with significant financial support in its profitable and growing operations: a $363 million cash position as of September 30, 2003 and an $830 million market capitalization as of December 4, 2003. The Pivotal strategy, brand, product architecture, cross industry applications, vertical applications, partners, people, and management team

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Q2O Systems: Solutions for Quotation Management and Pricing Configuration


Quote-to-order systems include quotation management and pricing configuration solutions. Pricing configuration engines automate pricing and quoting processes for manufacturers with complex requirements. Their benefits include quotes that are quick and accurate, leading to increased customer satisfaction.

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Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

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Do You Want Your App to Talk Back to You (as a Chatterbox)? - Part 2


In Part 1 of this blog series I admitted to being a late adopter of a sort, in part for not immediately jumping onto the social media bandwagon. In particular, my initial reaction to Salesforce Chatter (a.k.a. Collaboration Cloud) was tepid. To be frank, Marc Benioff, salesforce.com’s flamboyant and engaging CEO, gave an atypically incoherent and dry keynote speech when he

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Selecting PLM Software Solutions Part 2 - Problem Overview


Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected, the majority of the implementations fail to meet functional, return on investment (ROI) and total cost of ownership (TCO) expectations. Many companies have consequently been stuck with under-performing software products and dejected users, and are still unable to gauge their system to determine how far they are from the ideal solution for their business requirements.

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Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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Examples of Microsoft .NET Enablement


SYSPRO and Epicor are examples of .NET-enabled legacy software systems that have partly been componentized (rewritten), with "wrappers" added to the rest so that the legacy functionality can be used and extended through Web services on the .NET Framework.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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