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Documents related to » marketing proposal terms


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING PROPOSAL TERMS: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

MARKETING PROPOSAL TERMS: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING PROPOSAL TERMS: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

MARKETING PROPOSAL TERMS: Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile
11/4/2009 10:40:00 AM

Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

MARKETING PROPOSAL TERMS: Marketing without Analytics: Is It Really Analytics? Marketing without Analytics: Is It Really Analytics? Source: Alterian Document Type: White Paper Description: You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use
3/3/2009 4:15:00 PM

Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

MARKETING PROPOSAL TERMS: the Power of Integrated Marketing Brand Management: Leveraging the Power of Integrated Marketing Source: SAP Document Type: White Paper Description: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand
1/29/2009 12:54:00 PM

Improving Proposal Management through Collaboration
Improving Proposal Management through Collaboration. Applications and Other Reports to Delineate Your Acquisition, In Relation To Improving Proposal Management through Collaboration Companies typically manage their proposal generation efforts using word processing documents, e-mail, and spreadsheets. However, more efficient and effective ways now exist that enable companies to collaborate with all interested parties. Online collaboration with a knowledge-based application streamlines processes, improves quality, and saves time, eliminating error-prone manual processes and redundancies.

MARKETING PROPOSAL TERMS: Hemming is the Chief Marketing Officer and co-founder of Source Selection, Inc. Paul has been engaged in the electronic commerce and telecommunications industries since 1986, and in management consulting since 1994. His expertise includes business strategy development, market planning and commercial systems implementation. Source Selection Inc. offers an integrated web-based collaborative environment that enables your organization to complement today s business processes and enhance your program
11/7/2005 11:02:00 AM

Accelerating Lead to Cash to Rekindle Profitable Growth New Economic Order Drives Need for Discipline and Integration
Solutions are now available to integrate the lead-to-cash process with the supply chain, back-office accounting, and more. The companies that succeed in the new order will make use of these new tools to creatively accelerate their lead-to-cash process. They will achieve the agility necessary to enhance the customer experience, trump the competition, and revitalize profitable growth. Find out how.

MARKETING PROPOSAL TERMS: Related Topics:   Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM),   Sales Management,   Order Management Related Keywords:   SAP,   marketing planning,   business plan free,   sales plan,   sales strategy,   business plan write,   write a business plan,   business plan software,   writing business plan,   business plan example,   sales planning,   marketing objectives,   sample marketing plan,   how to write business plan,   marketing plan template,   small
9/1/2010 3:07:00 PM

Rules-based Marketing: Helping Companies Transform Leads into Sales
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

MARKETING PROPOSAL TERMS: have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Rules-based Marketing: Helping Companies Transform Leads into Sales style= border-width:0px; />  
10/30/2006 11:49:00 AM

Case Study: WebTrends
WebTrends, a leader in Web analytics, needed a way to offer customers reporting and analytical access to the information generated by its Visitor Intelligence product, which combines off- and online data to provide insight into customers. WebTrends sought a scalable best-of-breed business intelligence (BI) solution that would integrate with its own product. Find out about the reporting and analytics solution it chose.

MARKETING PROPOSAL TERMS: web analytics,   web marketing program,   web marketing,   internet marketing,   internet analytics,   internet marketing program,   online marketing program,   online marketing,   online analytics,   web visitor behavior,   marketing ROI,   marketing return on investment,   business intelligence software,   BI software,   BI application,   BI applications,   BI solution Source: Strategy Companion Learn more about Strategy Companion Readers who downloaded this case study also read these
11/30/2009 12:08:00 PM

A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

MARKETING PROPOSAL TERMS: Case for Managing the Marketing Content Supply Chain A Business Case for Managing the Marketing Content Supply Chain Source: ClearStory Document Type: White Paper Description: In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution,
10/18/2007 11:42:00 AM


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