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How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

marketing proposals how to write one  customers as individuals. Effective marketing and sales require a combination of content and insight You must have something worthwhile to say and you need to say it in a way that shows the audience that it's relevant to them. Boilerplate messages may be worse than no messages at all because they sound canned and undercut the rapport we've created with customers. Use the customer's language and refer to issues from their business and their industry If you use the jargon they use and if you show Read More
Sales Force Automation (SFA)
Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
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Documents related to » marketing proposals how to write one


Kinaxis’ Response Management Helps Keep Supply and Demand in Balance
Kinaxis has always been known as a vendor with a solid value proposition around responding to demand changes that happen between planning cycles with a ’what-if

marketing proposals how to write one  robust stream of innovation, marketing buttressed by an industry-leading blog space, a strong management team, and, reportedly, continuing momentum—why is Kinaxis still trying to figure out, in some ways, what it wants to be when it grows up? Company Update Kinaxis’ core competency has always been based on its origins as a fast MRP solution with simulation capabilities, and as such, the solution’s value proposition has been more around response management, even as Kinaxis has been broadening its Read More
4 Essential Components for Successful Sales
Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within

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PC Encryption: Eyes Wide Open
While the virtues of encrypting PC data are extolled by vendors and the press alike, some painful truths go largely unmentioned. Whether necessary for

marketing proposals how to write one  transform personal computing, is marketing suicide. So what should be your considerations when selecting tools to encrypt and protect your organization’s PC data? 1. Business Control. It is the business entity whose reputation is at risk and who’ll bear the fi nancial pain of a data breach. It is critical that the organization have control of PC data security policy. Specifically: Encryption must be “Enforced.” This cannot be an option set by users. The effectiveness of the security cannot depend Read More
Creating a Business from a Project
Many software services companies are not able to turn their individual project successes into a line of business that brings in additional revenue streams. At

marketing proposals how to write one  to put together some marketing collateral for showcasing to the market. The practice is inevitably comprised of one or two members drawn from the project team who have shown interest in doing presales kind of work but who lack any sales or presales background. Charged with the responsibility of creating marketing collateral, the practice swings between two extremes. Some go overboard: based on just one project, they claim that they can offer any and every type of service in that area. In one instance, Read More
Using ERP to Deliver Ecommerce for Engineer to Order Companies
Engineer-to-order (ETO) companies can use enterprise software to implement eCommerce strategies in order to improve customer service, reduce waste, and increase

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Epicor's Mid-Market Pitch Becomes Higher For (One) Scala Part One: Event Summary
One should imagine Epicor has carefully thought out the rationale for the recent acquisition of its European counterpart Scala. The merger seems to have much of

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Managed Services: How to Adapt to the Channel Model of the Future
Low margins, a boom in the managed services sector, and a decreasing reliance on client–server-based infrastructures are drastically changing the business

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Top 10 Reasons to Take Your Field Service to the Cloud
Field service organizations both large and small are flocking to the cloud. They are abandoning on-premise software and simplifying technology so they can focus

marketing proposals how to write one  field service cloud-based solution,cloud FSM solution,FSM cloud solution,cloud-based field service management soilution,cloud-based FSM solution,moving FSM to cloud,ServiceMax Read More
Performance Management and ERP: What You Need to Know to Get the Most out of Your Investments
This paper details the challenges chief information officers (CIOs) face when seeking performance management (PM) capabilities from their enterprise resource

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Segue Software is First to Provide the Capability to Load Test Wireless Applications
The product (SilkPerformer) has been aimed at the e-business market, but with the addition of load testing for wireless devices, we believe Segue Software has

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