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Documents related to » marketing reports


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING REPORTS: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING REPORTS: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING REPORTS: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

MARKETING REPORTS: Marketing Automation: Coming of Age Slowly Marketing Automation: Coming of Age Slowly P.J. Jakovljevic - May 15, 2004 Read Comments Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point
5/15/2004

Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

MARKETING REPORTS: Key to Optimizing Sales, Marketing and Bottom Line Results Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results Source: Maximizer Software Document Type: White Paper Description: When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk
8/3/2005 12:58:00 PM

Design Can Be Your Next Asset to Manage: E-mail Marketing
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

MARKETING REPORTS: Asset to Manage: E-mail Marketing Design Can Be Your Next Asset to Manage: E-mail Marketing Source: Liquid Comma Document Type: White Paper Description: In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you
11/21/2009 5:29:00 PM

Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

MARKETING REPORTS: especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst the few still operating is Aprimo . Their strategy primarily targets large customers from the financial services,
5/6/2004

Six Mistakes Companies Are Making and How You Can Avoid Them
Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to avoid them. A self-assessment questionnaire is included.

MARKETING REPORTS: business intelligence tools,   marketing analytics software,   top 10 business intelligence tools,   top business intelligence tools,   business intelligence tools review,   business intelligence tools,   data visualization tools,   online data visualization tools,   marketing analytics training,   cognos business intelligence tools,   business intelligence tools comparison and market analysis,   business intelligence tools cognos,   marketing analytics course,   best data visualization
3/11/2011 1:22:00 PM

Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

MARKETING REPORTS: Relationships with Effective E-Mail Marketing Boost Profits and Customer Relationships with Effective E-Mail Marketing Source: Epicor Document Type: White Paper Description: E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium
4/29/2005 9:33:00 AM

Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

MARKETING REPORTS: Search Engine Marketing - Best Practices Search Engine Marketing - Best Practices Source: brij Document Type: White Paper Description: The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Search Engine Marketing - Best Practices style= border-width:0px; />   comments powered by Disqus Related Industries:   Internet Publishing and Broadcasting Source: brij Learn
11/7/2005 11:38:00 AM

Building a Bigger More Profitable Customer Base with Today s EMM Solutions
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

MARKETING REPORTS: White Paper Description: Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline. Building a Bigger More Profitable Customer Base with
9/11/2006 1:38:00 PM


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