X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing reseach proposal example


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

marketing reseach proposal example  At first, the chief marketing officer (CMO) of the global consumer electronics firm was quite pleased - management was finally shifting from a technology focus to a marketing focus to enhance differentiation. But in the rush to initiate new programs, there was little time to carefully revamp customer relationship management-based marketing processes. Telemarketing staff across a dozen locations worldwide handled new campaign materials - including call lists and scripts - using paper, spreadsheets, and

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » marketing reseach proposal example

Quote-to-order: The Major Players in the Manufacturing Arena


The latest generation of quote-to-order systems uses knowledge-based software to help reduce an organization’s dependence on its highly skilled experts. The ability to harness a company’s intellectual property and know-how helps build competitive advantage.

marketing reseach proposal example  that enable sales and marketing personnel (rather than expensive programmers) to maintain and enhance their customized solution. Using these drag-and-drop tools, businesses can easily create and update knowledge bases containing product attributes; create hypertext markup language (HTML)–based graphical user interface (GUI) applications; test the application interactively as the application is being built; and conduct batch order checks. Businesses can also verify the semantics of the knowledge base Read More

Developing an Effective CMMS Implementation Plan


Today’s maintenance staff is tasked with doing more with less. The challenge here is that their efficiency ratings when measured can be as low as 10% to 40%. So where does your maintenance department stand in terms of these statistics? Although CMMS software has been around for more than 20 years, and the adoption rate continues to climb, many companies still struggle with creating an efficient centralized maintenance and operations program.

marketing reseach proposal example  Management Implementation Plan | Marketing Plan Implementation | Policy Implementation Plan | Post Implementation Plan | Process Implementation Plan | Program Implementation Plan | Program Protection Implementation Plan | Project Management Implementation Plan | Proposal Implementation Plan | Quality Implementation Plan | Redevelopment Implementation Plan | Reorganization Implementation Plan | Research Implementation Plan | Risk Management Implementation Plan | Sample Implementation Plan | Security Read More

Project-oriented versus Generic GL-oriented ERP/Accounting Systems


Caught between big-vendor ERP offerings requiring heavy customization, and off-the-shelf project management solutions that are easily outgrown, project-oriented organizations have special accounting needs. Find out more about those needs, along with recommendations for what solutions you should be taking a closer look at.

marketing reseach proposal example  customer relationship management (CRM), marketing and proposal management, and post-sales elements like travel and expense (T&E) management. As the number and type of project-oriented and professional service organizations increases, such businesses are demanding increasingly sophisticated tools to address their core information and accounting needs, including project accounting, employee time collection, project budgeting, project reporting, CRM, sales force automation (SFA), and proposal generation. At Read More

Project-oriented Software: Many Choices, Many Differences


Professional service organizations sell not just time, but knowledge. Thus, in addition to time and expense management, a business management software product must support a means for knowing how this knowledge is tracked, assigned, managed, and billed. But which product?

marketing reseach proposal example  including contacts, leads, proposals, marketing campaigns, and resumes. It also allows users to define how each section of a project will be billed. For example, one part of a project can be fixed-fee, while another part (additional work perhaps) can be billed as time and expense. Users can also define billing rate tables that can be updated on specific dates. For example, the hourly rate for a senior consultant might be set to increase from $225 to $235 on March 1. This change may be specified in Read More

HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.


HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite.

marketing reseach proposal example  Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing reseach proposal example  Marketing, Inc. Read More

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine


Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better product experiences.

marketing reseach proposal example  Campaigns: Build a Contextual Marketing Engine Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better product experiences. Read More

Winning Users' Hearts & Minds via Usability: A Retail Example


My recent blog series entitled “Integrated Workforce Management (WFM) Platforms: Fact or Fiction?” established that WFM systems have evolved from point solutions (i.e., time and attendance [T@A], workforce scheduling, absence management, human resources [HR], payroll, etc.) into unified solutions with a common user interface (UI), integrated WFM modules, and centralized

marketing reseach proposal example  HR , Sales & Marketing, IT & Partners) 15 typical departmental organization charts showing how the personas are typically organized in these five departments 33 process groups that represent the work people do within business scenarios 155 processes and subsequent tasks and steps defined across the 33 business process groups Figure 1: The Microsoft Dynamics Customer Model (click to enlarge) For many more details, see my extensive 2009 article entitled  “Application Giants in Duel and Duet for Users’ Read More

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

marketing reseach proposal example  Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

marketing reseach proposal example  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value


For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

marketing reseach proposal example  Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

marketing reseach proposal example  Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing reseach proposal example  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value


For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

marketing reseach proposal example  Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More