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Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

marketing research methods  is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing research methods


Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

marketing research methods  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

marketing research methods  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing research methods  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

marketing research methods  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing research methods  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

marketing research methods  Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further with the Read More...
Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!
This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better

marketing research methods  Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive! This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read. Read More...
Aurnhammer Helps Big Brands to Budget for Mobile in 2014
The ever-changing technology landscape has transformed the marketing industry. Today, marketers are increasingly using mobile marketing (most commonly in the

marketing research methods  landscape has transformed the marketing industry. Today, marketers are increasingly using mobile marketing (most commonly in the form of mobile apps) to engage their consumers. This white paper addresses some of the most asked questions regarding mobile marketing and offers some advice for a solid mobile strategy. Download this paper and know the five Dos and Don’ts for your mobile app. Read More...
Focus Research
Focus makes the world@s business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts

marketing research methods  Research Focus makes the world's business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets. Read More...
The Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software
If you’ve gone through the research phase while looking for ERP, the next major step is the evaluation process. At the end of it, you should have a shortlist of

marketing research methods  Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software Part 1 of this series of articles described the process of research , the first important step in any software selection project. Part 2 will describe the evaluation of the products available in the market to determine which one fits best for the needs and requirements defined during your research, which will help you create the shortlist that will be used to make the final decision. Once you have the list of main processes and the Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

marketing research methods  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer
In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee

marketing research methods  Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer TEC’s online FSM software evaluation tool matches key requirements with industry-leading solutions, to help organizations choose the best-fit solution for their needs. Montreal, Canada (April 28, 2014) — In today’s market, everything starts and ends with the customer. Customer experience spans the lifecycle of a product, from concept and design to sales and service. From this Read More...
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