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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing research methods


Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

marketing research methods  is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing research methods

How to Cook Up Some Marketing Mashups for Your Web Site


The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

marketing research methods  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More

Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

marketing research methods  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

marketing research methods  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Read More

TechRadar: Customer Analytics Methods, Q1 2014


Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. Forrester has identified 15 key customer analytics methods that customer insights professionals must master.

marketing research methods  the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Read More

Four Guiding Rules for Structuring an eClinical Training Solution


Today, Clinical Research Organizations (CRO) and clinical service providers play an ever-increasing role across the value chain. The wave of eClinical solutions has prompted many such organizations to implement training management and qualification management programs to both employees and associated clinical research sites and physicians. Read this paper for four guiding rules for structuring an eClinical training solution.

marketing research methods  Guiding Rules for Structuring an eClinical Training Solution Today, Clinical Research Organizations (CRO) and clinical service providers play an ever-increasing role across the value chain. The wave of eClinical solutions has prompted many such organizations to implement training management and qualification management programs to both employees and associated clinical research sites and physicians. Read this paper for four guiding rules for structuring an eClinical training solution. Read More

Your Private-Access Research for Software Selection


Get your software selection portal free trial today.

marketing research methods  Private-Access Research for Software Selection Being more concise and thorough in your software research can positively impact your ultimate goal: finding the right solution for your real business requirements. In this economic climate, you can't afford to have a failed implementation. That's why thousands of companies like yours depend on TEC's self-serve software selection portal to help find the best possible enterprise solution. You'll have access to resources and support that cannot be matched Read More

Thank You for Your Interest in Oracle Research from TEC


To view the latest information on oracle and to access software evaluations and reports, please visit. TEC oracle resource center.

marketing research methods  You for Your Interest in Oracle Research from TEC Thank you for your interest in Oracle. For almost three decades, Oracle software solutions have been helping businesses like yours run more efficiently and profitably. Now TEC has created new ways to help you find out how Oracle products and services can help your business grow. To view the latest information on Oracle and to access software evaluations and reports, please visit TEC Oracle Resource Center For a free custom report comparing Oracle ERP Read More

Predictive Analytics—Improving Performance by Making the Future More Visible


This research report details the outcome of a study conducted by Ventana Research to determine the attitudes toward and utilization of predictive analytics by today’s businesses. It investigates the practices and needs of individuals and organizations and the potential benefits from improving existing processes, information, and systems. Find out how your organization can make use of predictive analytics to improve business performance. Download the report.

marketing research methods  Analytics—Improving Performance by Making the Future More Visible This research report details the outcome of a study conducted by Ventana Research to determine the attitudes toward and utilization of predictive analytics by today’s businesses. It investigates the practices and needs of individuals and organizations and the potential benefits from improving existing processes, information, and systems. Find out how your organization can make use of predictive analytics to improve business Read More

TEC Research Analyst Round Table: Software-as-a-Service (SaaS)


Software-as-a-service (SaaS): friend or foe? SaaS—also known as on-demand or hosted applications—is becoming more and more popular in a number of enterprise application areas and quickly changing the minds of many a skeptic. SaaS is changing the way organizations pay for, implement, and run their software applications. Unlike traditional applications, which are paid for up front and installed on

marketing research methods  vendors’ various sales and marketing efforts? There is no single universal answer to this question because it depends on many factors that are unique to each company and its particular conditions such as industry vertical; geography; the importance and uniqueness of a company’s business processes; the way the company  operates, its strategic plans and objectives; and availability of reliable and secure communication channels. The SaaS model has already proven that it’s capable of serving Read More

Branding and Positioning: What’s the Difference? And Can You Afford It?


Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

marketing research methods  synched up. My product marketing team had presented positioning statements for our product offerings in several broad categories (financials, e-business, supply chain management, etc.), plus the product suite. The agency's mission was to use the positioning to create our brand. But at the conclusion of the meeting, the agency team looked a little dazed and confused. It wasn't just because it had been a long day. They talked with quiet seriousness among themselves, then the agency account manager said Read More

Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

marketing research methods  basic questions: Is your marketing claim important to the target market? Is it unique? Is it consistently executed? It's a good idea to audit your message strategy every 12 months. By doing so, you'll stay on top of your competitors' marketing, and have confidence that you are delivering the right message to the market. There's a lot of information you'll need to gather to answer each question accurately. Before getting into the details of what you need and why, here's a quick summary of the audit Read More

Methods and Tools Operationalizing Data Governance


Data governance is about standardizing principles and implementing best practices. This white paper looks at common challenges to effective information use, and the practical lifecycle associated with defining and then implementing observance of data policies through defined business rules, inspection, reporting, and monitoring.

marketing research methods  data governance,data policies,SAP white paper Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing research methods  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

marketing research methods  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More