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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research proposal examples


Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

marketing research proposal examples  CRM | CMO Chief Marketing Officer | CMO Business Value | CMO Business Value Calculator | CMO Search Business Valuation | CMO Business Valuation Reports | CMO What is a Business Worth | CMO Value Any Business | CMO Industry Valuation Tools | CMO Business Valuation | CMO Bus Valuation Techniques | CMO Find Business Valuation Techniques | CMO Find Info on Business Value | CMO Business Value Info | CMO Business Valuation Data | CMO Identifying Business Value | CMO Measuring Business Value | CMO Business

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Integrate Business Planning for Dynamics NAV


Developed based on the role-tailored integrated business planning model (RTIBPM), the Microsoft Dynamics NAV integrated business planning system automates much of the planning process. This white paper explores the history of integrated business planning (IBP), and discusses software solutions like Microsoft Dynamics NAV that can help your company improve performance planning.

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Selecting PLM Software Solutions Part 2 - Problem Overview


Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected, the majority of the implementations fail to meet functional, return on investment (ROI) and total cost of ownership (TCO) expectations. Many companies have consequently been stuck with under-performing software products and dejected users, and are still unable to gauge their system to determine how far they are from the ideal solution for their business requirements.

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4 Essential Components for Successful Sales


Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition.

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Service Delivery Innovation: Creating Client Value and Enhancing Profitability


The rules for success in today’s fiercely competitive market are constantly changing. Through service delivery innovation, a company can differentiate itself. But how do you change your service delivery methods to keep existing clients and entice new ones? A networked organization is one of six characteristics of successful service delivery innovation. Find out how you can put them into practice and attain the benefits.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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ChainLink Research Releases New Demand Management Report


Have you thought about the fact that the math you are using for your forecasting process was developed in the 19th century? ChainLink did.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Research Note: IBM Cognos Express


Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and performance management (PM). But these companies cannot postpone the adoption of BI or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express.

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The State of Global Clinical Research Trials


New technologies and changing economic conditions have triggered a number of changes in the pharmaceuticals, life sciences, and biotech sectors. Increased global sales of life sciences products and growing demand for drugs present drug industry companies with a host of opportunities. However, the mandate for clinical trials has led to considerable inflation in their research and development (R&D) expenditure. The resolution lies in using emerging markets as an alternative to conduct these trials. Thanks to new technologies, the cloud, and social media/online portals, the pharmaceuticals, life sciences and biotech sectors can make the most of the emerging opportunities. Learn how.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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