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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing research proposal journal


SouthWare Excellence Series: Making Excellence Easier Part Four: Application Analysis & Development Environment
This is a complete service management system that is comprised of four specific applications to help companies manage service contracts, track service histories

marketing research proposal journal  service order). Requests for marketing materials. Changes of address or phone number. Request for invoice or purchase order details. Review of product history. Vendor review of open purchase orders. Review of shipped status of open sales orders. Review of product catalog and pricing. Dispatch status of open service calls. Internal review of current financial statements. Access to employee personnel information. ImportMate II This is an import application with powerful filtering and validation. This

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing research proposal journal

Quote-to-order: New Ingredients in the Recipe for Success


Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification, quoting, and ordering processes—as well as the software applications catering to those processes—can benefit from the use of the Web, collaboration tools, and lean thinking.

marketing research proposal journal  areas, such as sales, marketing, engineering, fulfillment, or finance departments. As products and services become more complex, the work of internal sales people, partners and distributors, and direct sales forces has become more difficult than ever. Yet, today, the majority of customers using complex equipment still use cumbersome, manual processes to specify and purchase sophisticated equipment like pumps, compressors, or valves. On the other hand, manufacturers (suppliers) also rely on manual Read More

Waking Up to a “New Day” at Infor


Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the way work is done. TEC principal analyst P.J. Jakovljevic looks at how the vendor has become a formidable opponent to SAP and Oracle, and examines all the components of Infor10, a new generation of enterprise software that allows the seamless execution of business processes.

marketing research proposal journal  lasting effects. Even a marketing campaign touting how Infor was not like the “Big ERP” guys fell flat.   Meanwhile, product direction meandered. At first, Infor’s ambitious Open SOA platform strategy was to do everything itself based on open standards, but that strategy was soon abandoned because it consumed too much time and financial resources. Then in 2009–10, Infor modified its platform strategy and declared Microsoft technologies as the preferred (which has since changed again). Of course, Read More

From Spreadsheet Chaos to an Integrated BPM Application in Six Steps


Spreadsheets can provide rudimentary business performance management (BPM) capabilities. But there are many reasons to leave them behind: improved collaboration among users with data security and audit capabilities, greater accuracy of analysis and reports, real-time information, and more. Discover other benefits, as well as how you should approach and carry out the transition from spreadsheets to a BPM solution.

marketing research proposal journal  | Managing Performance | Marketing Performance Management | Network Performance Management | Online Performance Management | Operational Performance Management | Organization Performance Management | Performance Based Management | Performance Evaluation Management | Performance Manager | Performance Measurement Management | Project Performance Management | Quality Performance Management | Resource Performance Management | Retail Performance Management | Sales Performance Management | Sample Performance Read More

Deltek's Second Bite at the IPO Cherry (Part I)


In the last decade or so of covering the enterprise applications market, I've witnessed so many products and vendors disappearing and reappearing under a different name, ownership, etc., but it is for the first time now, at the end of 2007 that I saw basically the same vendor go public for the second time (and in a 10 year timespan). Namely, Deltek (evaluate its flagship product), the leading

marketing research proposal journal  was to simplify a marketing messaging/positioning rationale for Deltek’s three major product lines, which previously were not only impossible to understand externally, but that even had internal sales channel conflict.  By creating an “at a glance”  x/y axis grid that graphically depicted the solution targets based on two distinct client parameters:  1) business size/complexity and 2) technology requirements, the world finally “got” what Deltek was all about. All other (sometimes confusing) Read More

Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer


In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee positive customer experience. Because of this shift in focus from product to customer, field service management (FSM) software has seen unprecedented growth in recent years and is expected to continue to develop.

marketing research proposal journal  Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer TEC’s online FSM software evaluation tool matches key requirements with industry-leading solutions, to help organizations choose the best-fit solution for their needs. Montreal, Canada (April 28, 2014) — In today’s market, everything starts and ends with the customer. Customer experience spans the lifecycle of a product, from concept and design to sales and service. From this Read More

Ultimus Case Study: BPM for Research Excellence


The Biological and Biotechnological Research Council (BBSRC) is the UK’s principal public funder of basic bioscience research. BBSRC needed an automated business process management (BPM) system to handle grant application processes more efficiently. In particular, the chosen solution had to manage the complexities of the grant application and grant round processes, with 6000 applications within a 12-month period.

marketing research proposal journal  Case Study: BPM for Research Excellence The Biological and Biotechnological Research Council (BBSRC) is the UK’s principal public funder of basic bioscience research. BBSRC needed an automated business process management (BPM) system to handle grant application processes more efficiently. In particular, the chosen solution had to manage the complexities of the grant application and grant round processes, with 6000 applications within a 12-month period. Read More

Instead of Discounting, Back Some Value Out of Your Proposal


Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself.

marketing research proposal journal  expert in selling and marketing enterprise software and services, has over twenty years executive management and consulting experience in technology. He provides vendors with insights and strategies around ethically positioning the business value that their offerings provide, especially in fiercely competitive situations. On the user side, Stein guides buyers through the specific vendor-caused risks associated with the acquisition of enterprise software and services in today's environment of Read More

Impartial Research About Enterprise Software Is Hard to Find


A software selection project requires a well thought out plan that details what you need from a new or updated solution. The process often begins with careful research and determining and prioritizing your functional and technical software requirements. While doing your homework, you’ll no doubt come in contact with a plethora of vendor white papers and marketing collateral to help you grasp the

marketing research proposal journal  vendor white papers and marketing collateral to help you grasp the capabilities of their solutions. However, if you’re looking for impartial, original research about solutions in the marketplace, you will find TEC Certification Reports helpful in narrowing down your search. Certification reports are produced by TEC analysts and designed to help you evaluate enterprise software solutions so you can make more informed buying decisions. They are not meant to replace a full-fledged evaluation, but they do Read More

Vendors Beware! It’s Not What You Say, It’s How You Say It.


A study from Iowa State University’s Department of Electrical and Computer Engineering suggests that the format and organization of a proposal can significantly affect a vendor’s chance of winning a contract. And we thought those university professors didn’t know much about the real world!

marketing research proposal journal  Beware! It’s Not What You Say, It’s How You Say It. Overview Like most Associate Professors, Dr. Daniel Berleant has to apply for funding to support his research and graduate students. So he writes proposals. Naturally he wins some and he loses some. Being a scientist, after all, he wondered whether there were factors beyond the content of the proposals that affected the chances of success. So he did a study, which was published in the Communications of the ACM , a leading professional journal. Read More

How To Write a Winning Proposal


Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully difficult as writing one. So what are the secrets of truly successful proposal-writing?

marketing research proposal journal  customers as individuals. Effective marketing and sales require a combination of content and insight You must have something worthwhile to say and you need to say it in a way that shows the audience that it's relevant to them. Boilerplate messages may be worse than no messages at all because they sound canned and undercut the rapport we've created with customers. Use the customer's language and refer to issues from their business and their industry If you use the jargon they use and if you show Read More

The Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software


If you’ve gone through the research phase while looking for ERP, the next major step is the evaluation process. At the end of it, you should have a shortlist of products that best fit your needs, which will be used in the final stage: the selection.

marketing research proposal journal  Path to ERP for Small Businesses, Part 2: Evaluation of ERP Software Part 1 of this series of articles described the process of research , the first important step in any software selection project. Part 2 will describe the evaluation of the products available in the market to determine which one fits best for the needs and requirements defined during your research, which will help you create the shortlist that will be used to make the final decision. Once you have the list of main processes and the Read More

Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

marketing research proposal journal  Facts: Latest Sales & Marketing Stats Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more. Read More

Osterman Research, Inc.


Osterman Research, Inc. provides market research, consulting, cost modeling, surveys, and benchmarking to vendors of technology services and products.

marketing research proposal journal   Read More

Research Note: IBM Cognos Express


Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and performance management (PM). But these companies cannot postpone the adoption of BI or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express.

marketing research proposal journal  Note: IBM Cognos Express Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and performance management (PM). But these companies cannot postpone the adoption of BI or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express. Read More