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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research rfp


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

marketing research rfp  by a team of marketing and technology experts, based upon years of research in the marketplace. We talked to marketing people to find out what it is that they want when they’re managing and executing marketing campaigns. It’s almost like CRM exclusively for marketing people. It’s a component of CRM, a cousin to the CRM industry, but it’s much different because it was designed from the perspective of marketing professionals. And because it was designed for marketing professionals, it allows you to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Creating a Business from a Project


Many software services companies are not able to turn their individual project successes into a line of business that brings in additional revenue streams. At the root of this is the simplistic assumption that "if you build, they will come."

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A New Look on the Horizon for TEC


Technology Evaluation Centers (TEC) has announced that it will be launching its redesigned web site on February 14, 2007. The announcement comes after months of information gathering and a refocus on its core competencies of enterprise software selection.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

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Diagnosing Requirements Failure: A Benchmark Report


According to an IAG survey, 70 percent of companies lack the fundamental competencies within business requirements discovery to consistently bring in projects on time and on budget. Why do so many fall short in properly diagnosing their requirements failures? Discover how placing a greater focus on the combined aspects of business requirements—people, process, and tools—can provide better project outcomes.

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TEC's New White Papers Library Offers Research Tools to Help Companies Make Better Technology Decisions


Impartial software evaluation firm Technology Evaluation Centers Inc. (TEC) announces the launch of its newly redesigned TEC White Papers site, with improved registration and search functionality. The site is designed to provide companies with the research tools they need to help them find key product information related to technology purchases.

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Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!


This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read.

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TEC Research Analyst Round Table: Software-as-a-Service (SaaS)


Software-as-a-service (SaaS): friend or foe? SaaS—also known as on-demand or hosted applications—is becoming more and more popular in a number of enterprise application areas and quickly changing the minds of many a skeptic. SaaS is changing the way organizations pay for, implement, and run their software applications. Unlike traditional applications, which are paid for up front and installed on

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Business Application Research Center


Business Application Research Center (BARC) is a software industry analyst firm. BARC’s specializations include data management and business intelligence. The company also organizes conferences and runs seminars.

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Research Library


TEC Corporate Research Portals are designed to help large organizations engaged in multiple research, evaluation, and selection projects. Subscribing to a Research Portal gives you access to all our Evaluation Centers, functional and technical requirement sets, vendor capabilities, and detailed vendor and product information—so you can research software solutions in-depth.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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