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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research steps


Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

marketing research steps  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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4 Steps to a Best-run Business


To promote fast growth, small businesses often sacrifice process control for creativity. But sooner or later, unstructured creativity compounded by fast growth leads to the inability to make fact-based business decisions. Learn about four steps to developing a business strategy that can help you run your business more effectively by applying better control over your cost structure, minimizing risk, and anticipating change.

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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PeopleSoft's CEO Steps Down


On September 21, PeopleSoft founder David Duffield stepped down as chief executive of the struggling business software maker. The 12-year-old company announced that president and chief operations officer Craig Conway would take on the additional role of chief executive officer. Duffield will remain chairman of PeopleSoft's board.

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Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!


This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read.

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11 Steps for Scaling a Startup


Establishing a startup’s business infrastructure early—that is, establishing support in the areas of legal, accounting, tax, insurance, and human resources (HR)—provides a number of critical benefits for any entrepreneur to consider. This paper discusses suggestions for management teams that will facilitate establishment of an appropriate infrastructure.

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Business Application Research Center


Business Application Research Center (BARC) is a software industry analyst firm. BARC’s specializations include data management and business intelligence. The company also organizes conferences and runs seminars.

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3 Steps to Increasing Profit with a WMS


In 3 steps to increasing profit with a wms, you'll discover a three-step plan to turn your supply chain into a powerful engine for profiteven durin...

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Bloor Research


Established in 1989, Bloor Research conducts analysis, information technology research, and consultancy. The company publishes white papers, reports, and product evaluations.

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Five Steps for Switching ERP Vendors


The enterprise resource planning (ERP) market has grown to include new solutions and delivery models, adding software-as-a-service (SaaS) offerings to on-premise ERP solutions. This has prompted some companies to switch to more suitable solutions. But jumping into a “rip and replace” scenario can be trickier than installing ERP for the first time. These five steps for switching ERP vendors help ease the transition.

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