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Documents related to » marketing research strategies


Usability
Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.

MARKETING RESEARCH STRATEGIES: various roles in sales, marketing, delivery, and general management and across a wide range of markets like India, USA, Europe, Asia Pacific, and the Middle East. Apart from solid experience in SAP, PeopleSoft, Oracle, and Ramco ERPs over the last eight years, S. Ketharaman has strong expertise in other IT products and services like e-Business and custom-developed solutions, Unix-based super-mini computers, Wintel servers, desktops, notebooks, WAN, and IBM mainframe gateways. He has developed frameworks
2/15/2004

A Sharp ASP
Sharp Microelectronics of the Americas has selected Harbinger as their Application Service Provider of choice. The multi-year contract will allow Harbinger to integrate e-Procurement and business applications across Sharp's e-Supplier community.

MARKETING RESEARCH STRATEGIES: e commerce, ecommerce, shopping cart, microwave sharp, ecommerce website, shopping cart software, shopping carts, sharp microwave oven, e commerce business, e commerce site, internet commerce, ecommerce solution, e commerce website, cash register sharp, sharp register, ecommerce website design, ecommerce solutions, sharp mobile, sharp drivers, ecommerce shopping cart, e commerce software, web shopping cart, sharp microwave ovens, sharp microwaves, e commerce solution, sharp copiers, website shopping cart, sharp range.
7/14/2000

Intel Outside?
Intel’s subsidiary, Intel Online Services recently announced AppChoice™ Managed Hosting Services. The service is designed to offer applications and hosting within their 'Internet Hosting Environment'. In addition to managed hosting services they intend to invest $1 billion in the development and integration of data centers worldwide. Does this mean new commercials will say 'Intel Inside and Out'?

MARKETING RESEARCH STRATEGIES: business solution, colocation pricing, colocation server, colocation hosting, managed server, colocation services, dedicated server hosting, cheap hosting, dedicated hosting, managed dedicated server, applications monitoring, colocation, managed service providers, managed service provider, application monitoring software, web application monitoring, business broadband, cheapest web hosting, data center colocation, server monitoring, managed hosting, web host, web hosts, datacenters, disaster recovery services, application performance monitoring, data center services, server hosting, .
7/27/2000

IBI + IBM = EAI
The latest entrant in the race to support IBM's MQSeries Integrator Version 2 is Information Builders (IBI) with its Middleware Technology Group's 'Enterprise Connector for MQSeries Integrator'. The product provides SQL access to over 80 different data sources, and should prove a good fit with MQSI. In addition, IBI has announced support for IBM’s WebSphere Application Server.

MARKETING RESEARCH STRATEGIES: Sweeney, vice president of marketing, WebSphere software platform, IBM. WebSphere Application Server working with Information Builders solution will help business effectively obtain this critical data for e-business success. Market Impact The addition of MQSI Version 2.0 support to the Enterprise Connector product will have a similar effect on the market to that caused by the WebSphere integration. The sheer breadth of data access interfaces will make this product difficult to compete with (when the
12/14/2000

How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

MARKETING RESEARCH STRATEGIES: How to Serve an Ad How to Serve an Ad D. Geller - October 1, 1999 Read Comments The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of
10/1/1999

Supply Chain Cost-cutting Strategies
Your Challenge: Get Decision Makers' Approval for Supply Chain Cost-Cutting Strategies. Specific, Measurable, Achievable, Relevant and Time-Bound. Process industries (chemicals, food and beverage, oil and gas, etc.) face rising manufacturing and logistics costs. And they’re finding that the old strategies for cost containment no longer pack the same punch. Some surveys show that 75 percent of all respondents are redesigning their supply chains to keep these costs in check. Are you one of them? No? You’ve got a lot of catching up to do—and very little time to do it.

MARKETING RESEARCH STRATEGIES: Supply Chain Cost-cutting Strategies Supply Chain Cost-cutting Strategies Source: SAP Document Type: White Paper Description: Process industries (chemicals, food and beverage, oil and gas, etc.) face rising manufacturing and logistics costs. And they’re finding that the old strategies for cost containment no longer pack the same punch. Some surveys show that 75 percent of all respondents are redesigning their supply chains to keep these costs in check. Are you one of them? No? You’ve got a lot of
10/9/2007 3:21:00 PM

Building Niches
A sampler of recent niche E-commerce websites.

MARKETING RESEARCH STRATEGIES: construction leads, construction management online, data centre construction, online construction management courses, handyman, general contractors, data centre design, datacenter construction, data centre build, jobs construction, contractors, server room construction, construction management schools, data center construction, engineering company, storage building, construction projects, design build contractors, data center design, data center design build, construction computer software, construction contract, construction administration, engineering projects, data center build, .
11/2/1999

Mobilizing Change
It's not news that people are resistant to change. Inertia, one of the rules of the universe, applies to people as well as to objects. Many organizations, seeking to improve performance, have come unstuck by under-estimating the amount of resistance that will be offered by people. This article presents a method of mobilizing change that takes the resistance to change into account.

MARKETING RESEARCH STRATEGIES:
10/1/2003

Orchestrating Integration Strategies
Successful enterprise-wide integration strategies for financial institutions (FI) use a holistic approach that formulates a multipronged strategy. This strategy must encompasses a number of individual integration strategies covering data, application systems, and channels. This will help FIs address challenges, remain flexible, and gain a crucial edge over competition in the process.

MARKETING RESEARCH STRATEGIES:
5/9/2006 12:28:00 PM

Dynamic Ariba Trades Up
Ariba Inc., a leader in electronic purchasing systems for the Internet, has acquired Trading Dynamics, a maker of applications that support business-to-business trading.

MARKETING RESEARCH STRATEGIES: launch of an enhanced marketing effort to that sector before mid-year. User Recommendations Current and prospective Ariba customers who have eyed the trading model will now have a smoother path to try it. Given that, once the technology is in place, the current Ariba Marketplace and the new capabilities brought by Trading Dynamics will have a uniform interface to back-end systems , working with Ariba on a marketplace development will be much more attractive than choosing a third party. Others interested
12/13/1999

9 Key E-mail Strategies for 2008
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies for e-mail marketing success, including best practices for reactivation techniques, automatic message-based e-mail, and the all-important preference center for your subscribers.

MARKETING RESEARCH STRATEGIES: key strategies for e-mail marketing success, including best practices for reactivation techniques, automatic message-based e-mail, and the all-important preference center for your subscribers. 9 Key E-mail Strategies for 2008 style= border-width:0px; />   comments powered by Disqus Related Topics:   Marketing Automation,   Advertising Solutions,   Campaign Management,   Direct Marketing,   Market Research,   Personalized Marketing,   E-mail Management Source: Vidi Emi Learn more about Vidi Emi
7/2/2008 8:10:00 PM


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