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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research strategies


Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales

marketing research strategies  Identify explicit sales and marketing strategies Outline Internet strategies Develop and maintain customer satisfaction metrics Develop specific, measurable goals Vague, abstract mission statements were pervasive in the business culture of the 1980s. Companies sought to motivate their employees by posting catchy slogans and ambiguous corporate agendas all over their office spaces. Statements like to provide the best quality or to provide quality customer service are all positive goals that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing research strategies

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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9 Key E-mail Strategies for 2008


Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies for e-mail marketing success, including best practices for reactivation techniques, automatic message-based e-mail, and the all-important preference center for your subscribers.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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Getting Results with Quote-to-Order Strategies


Core business processes must be at the center of go-to-market strategies if a company is to attain its revenue objectives. Sales configuration and pricing are a lethal combination—and an overlooked process. Learn how leading companies are using technology to successfully leverage this combination.

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ERP in SMBs: Exploring Growth Strategies


Small to medium businesses (SMBs) are focusing on growth strategies and customer service—sometimes balancing between the two, but often focusing on one or the other. As companies grow, and improve performance, they are more likely to have invested in an enterprise resource planning (ERP) system. This Aberdeen report is a roadmap for SMBs seeking to grow and improved customer service through their ERP implementations.

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Retail Systems Research


Retail Systems Research (RSR) provides advisory services, research, and industry news. RSR publishes Retail Paradox Weekly, a retail news analysis newsletter.

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Hypatia Research Group


Hypatia delivers market intelligence, industry benchmarking, best practice, maturity model, and vendor selection research for how businesses use software technology, professional services, and management consulting providers to capture, manage, analyze, and apply customer intelligence to enhance corporate performance and to accelerate growth.

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Legal Services: Strategies for Profitable Growth


Successful law firms set themselves apart by becoming virtual extensions of their clients’ organizations, thus forging relationships that lead to greater loyalty and profitability. That’s why it’s critical to gain a deeper understanding of each client’s requirements. It’s also vitally important to determine which types of assignments command premium pricing, and then focus on building on those areas of specialization.

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Inventory Management Technology Strategies for Distribution


Inventory has been—and continues to be—the lifeblood of the distribution marketplace. While many companies are slow to adopt new strategies and technologies, a growing number of distributors are leveraging inventory practices to improve key metrics like customer retention, gross margins, and inventory turns. Read these research survey findings to find out how you can make better inventory management technology decisions.

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