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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

marketing research templates  the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time prior to Xchange's assets auction, allegedly over twenty companies Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing research templates


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

marketing research templates  It's crucial that the marketing channel mix is consistent with the channels the customers choose to interact with the organization and with the brand messages that your company wishes to communicate. For example, wealthy banking clients may wish to use the Web for many banking transactions, but they are likely to want to visit their relationship manager face-to-face for private discussions in a traditional office location. A low-cost Internet bank, on the other hand, may opt to have no brick-and-mortar Read More...
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

marketing research templates  Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you'll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing (Wikipedia) Design Can Be Your Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

marketing research templates  New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were verified and Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

marketing research templates  Uniqueness Vouch For Marketing Automation Niche Players? Event Summary The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point Read More...
Info-Tech Research Group
Info-Tech Research Group is an information technology research and advisory company. Founded in 1997, the company@s focuses include IT research, analyst

marketing research templates  Tech Research Group Info-Tech Research Group is an information technology research and advisory company. Founded in 1997, the company’s focuses include IT research, analyst services, and market research. Read More...
Nemertes Research
Nemertes Research is a research, advisory, and consulting firm founded in 2002. The firm specializes in analyzing the business value of technologies.

marketing research templates  Research Nemertes Research is a research, advisory, and consulting firm founded in 2002. The firm specializes in analyzing the business value of technologies. Read More...
Aberdeen Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive!
This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research

marketing research templates  Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive! This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research that suggests that hosted services are a better choice for compliance, security, and costs. If you’re an IT manager who is undecided about the SaaS model, this is a must-read. Read More...
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

marketing research templates  especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst the few still operating is Aprimo . Their strategy primarily targets large customers from the financial services, Read More...
CMMS Templates for Effective Implementations Part Two: The CMMS Industry and ERP
The implementation of an enterprise level system is a tumultuous event with far reaching consequences throughout an organization. Therefore we can see the

marketing research templates   Read More...
Chartis Research
Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses

marketing research templates  Research Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses include fraud and credit risk management systems. Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

marketing research templates  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More...
ASA Research
ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons.

marketing research templates  Research ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons. Read More...

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