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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research templates


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

marketing research templates  the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time prior to Xchange's assets auction, allegedly over twenty companies

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Pacifica Research


Pacifica Research is a software publishing company is based in Southern California, and offers a line of real time accounting solutions that serve large and small businesses in the areas of payroll, inventory control, accounts receivable, and accounts payable. While accounting serves as the foundation for systems designed by Pacifica, their software packages address the needs of several industries including seed inventory control, corporate inventory control, pesticide use management, retail management, and coffee roasting. The firm is a wholly owned subsidiary of CShare Business Computers, which has been manufacturing business management and accounting software since 1978. Pacifica Research was an early developer of real time and integrated accounting software for mini or micro computers and a pioneer in developing memory management and programming techniques which are now industry standards. The firm aims to deliver innovative business tools required by the clerk, CFO, and CEO.

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Forrester Research, Inc.


International research and advisory firm Forrester Research provides its clients consumer and business data, consulting, peer-to-peer executive programs, events, and online communities.

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Hypatia Research Group


Hypatia delivers market intelligence, industry benchmarking, best practice, maturity model, and vendor selection research for how businesses use software technology, professional services, and management consulting providers to capture, manage, analyze, and apply customer intelligence to enhance corporate performance and to accelerate growth.

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Aberdeen Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive!


This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research that suggests that hosted services are a better choice for compliance, security, and costs. If you’re an IT manager who is undecided about the SaaS model, this is a must-read.

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Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable


When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research.

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