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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing research


Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

marketing research  Marketing: Choosing an Online Marketing Company In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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HfS Research


HfS Research provides analysis, research, and strategy for business operations and IT professionals within finance, supply chain, human resources, and marketing departments. Topics the company focuses on include mobility, process automation, and talent development.

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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Research Note: CRM Technology Value Matrix-First Half 2012


Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details.

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The Path to ERP for Small Businesses - Part 1: The Research


Most consultants agree that there are three stages that precede a software implementation project: research, evaluation, and selection. This three-part article will describe each of them, providing tips and real life examples that will help small businesses better understand what they need and how they can find the best product and vendor for them.

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Canadian Financial Executives Research Foundation


The Canadian Financial Executives Research Foundation (CFERF) is the research institute of Financial Executives International Canada (FEI Canada). CFERF studies financial management issues.

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TEC Research Shows Manufacturers Still Biggest ERP Shoppers


Since the 2008 economic crisis hit, many firms have been forced to cut back in order to keep their businesses afloat. Enterprise software spending is one area where cutbacks have been most noticeable. But now that the global economy is starting to rebound and information technology (IT) budgets are unfreezing, companies are evaluating upgrade or replacement enterprise resource planning (ERP

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Branding and Positioning: What’s the Difference? And Can You Afford It?


Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

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2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community


The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the areas of portfolio management and program management confirm the rising demand for project portfolio management solutions.

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