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Documents related to » marketing rfp form


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING RFP FORM: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

MARKETING RFP FORM: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

MARKETING RFP FORM: Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile
11/4/2009 10:40:00 AM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING RFP FORM: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

MARKETING RFP FORM: Positioning Process Helps Product Marketing Managers Do More A Positioning Process Helps Product Marketing Managers Do More Lawson Abinanti - February 12, 2007 Read Comments At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let s not forget about marketing, the lifeblood of every company. If you don
2/12/2007

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

MARKETING RFP FORM: Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing
6/3/2013 2:08:00 PM

Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

MARKETING RFP FORM: especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst the few still operating is Aprimo . Their strategy primarily targets large customers from the financial services,
5/6/2004

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service. Find IT Solutions and Other Applications for Your Decision Related to the Business Value with Communication-enabled CRM Processes Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

MARKETING RFP FORM: Service and Support,   Marketing Automation,   Sales Force Automation (SFA),   Business Intelligence and Data Management,   Information Management and Collaboration Source: SAP Learn more about SAP Readers who downloaded this white paper also read these popular documents! Extending BI’s Reach: Anticipate Outcomes, Forecast Results, and Respond Proactively Sales Process Map Best Practices for ERP Implementation Best Practices for Fixed Asset Managers Talent Management for Small and Medium-size Busine
9/29/2008 10:44:00 AM

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

MARKETING RFP FORM: Study: Advantage Sales & Marketing LLC Case Study: Advantage Sales & Marketing LLC Source: Cornerstone OnDemand Document Type: Case Study Description: Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed
9/1/2010 4:32:00 PM

A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

MARKETING RFP FORM: Case for Managing the Marketing Content Supply Chain A Business Case for Managing the Marketing Content Supply Chain Source: ClearStory Document Type: White Paper Description: In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution,
10/18/2007 11:42:00 AM

Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

MARKETING RFP FORM: of Gamification for Consumer Marketing Benefits and Pitfalls of Gamification for Consumer Marketing Gabriel Gheorghiu - June 14, 2012 Read Comments What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for
6/14/2012 10:34:00 AM


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