X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing roi formula


The Proof Is in the ROI
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B

marketing roi formula  on investment) sales and marketing consultant. A well-thought out, comprehensive ROI marketing and sales program is becoming a must in today's difficult B2B software market. However, few companies seem to be investing appropriately. According to an Ernst & Young study, only two percent of the buyers say vendors are exceeding their expectations for ROI justification during the sales cycle. There's clearly an opportunity for savvy marketers to jump ahead of their competition by improving their ROI

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » marketing roi formula

ROI Systems - A Little ERP Fellow That Gets By


ROI Systems continues its disciplined new technology adoption. The moderation component of its strategy has been paying off, which proves crucial these days when many of its peers that have traditionally had more exciting and flashy products are facing the crunch.

marketing roi formula   Read More

Who the Heck Needs ROI?


Ten common errors prevent return on investment (ROI) calculations from being used as much or as well as possible. Avoiding intuitive decision making and basing ROI on quantifiable factors is essential to the success of major decisions, including software selection.

marketing roi formula   Read More

Calculating ROI for Business Intelligence Solutions in Small and Midsized Businesses


For many companies, a challenging business event or critical business pain precipitates a conversation about business intelligence (BI). But don’t wait until you introduce new products, upgrade your IT environment, or notice that your inventory is increasing but not your sales. Find out how to build a return on investment (ROI) for your BI applications and projects, so you can leverage your own data before it’s too late.

marketing roi formula   Read More

ROI Systems MANAGE-s Well Past 2000 Part 2: Impact and Recommendations


Expanding incrementally, with goals that are carefully balanced with providing excellent customer support, close attention to the bottom line, and leveraging a tried-and-true business model, partnerships and technologies has been ROI Systems' formula of success. It is now in a position to move forward with its plans for further needed product enhancements, staffing expansion and company growth, at a time when many of its peers continue to struggle.

marketing roi formula   Read More

Globalization ROI Components


There are many ways to calculate return on investment (ROI) for globalization projects. It’s important to include variables that relate to your company’s products, services, market position, and relationships outside your home market. Though language is an obvious component, there is more involved to making a product tailored for locale-specific opportunities. Learn how to calculate ROI for your globalization initiatives.

marketing roi formula   Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

marketing roi formula   Read More

Enterprise Payback: Qualitative and Quantitative Factors in the ROI Equation


The requirement that enterprise software vendors deliver a measurable return on investment (ROI) has never been greater than right now. Customers are demanding that ROI analysis be a critical factor in their decisions to acquire new enterprise software. Without a demonstrable return, few customers are willing to invest scarce capital and human resources in new enterprirse software. A more complete analysis of return can be had by looking at the overall payback that enterprise software can offer to a company. Enterprise software payback includes not only quantifiable improvements in bottom and top line functionality, but also more qualitative measures-—such as new business opportunities, improved customer and partner relations, and improved time to market—-that contribute significantly to the success of a company's enterprise software implementation and use.

marketing roi formula   Read More

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

marketing roi formula   Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

marketing roi formula   Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

marketing roi formula   Read More