X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 marketing sample proposals


The Role of Sales Training Requirements Definition and Requests for Proposals in the Success of Technology Companies
The first step in choosing an effectiveness service provider (ESP) that best meets your company's needs is to develop a requirements definition. When used as a

marketing sample proposals  to a training company's marketing campaign. Countless companies have invested millions in these informal approaches, leaving them with a confused or demoralized sales force, lost business opportunity, and a training budget spent with little to no measurable return. A Look at Costs A training event for fifty sales people can cost an organization almost $109,000. For companies in many industries, two sales training events per year are required for their people to stay competitive. If you gather your sales

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

Evaluate Now

Documents related to » marketing sample proposals

5 Tips for Energizing Your Sales Organization and Realizing Enterprise-wide Value with On-demand CRM


Increasingly, midsize companies are looking to customer relationship management (CRM) to energize their sales organizations and make the entire sales ecosystem more efficient. But while many solutions for midsize companies can be rapidly deployed to quickly energize a sales organization, what happens after that first jolt? Discover five tips for making sure your CRM choice continues to deliver return on investment (ROI).

marketing sample proposals  a company's sales and marketing ecosystem. Typical metrics tracked include sales efficiency, pipeline size, and visibility of comprehensive customer information. But the business case for CRM should identify value across the entire organization. Examine your integration strategy to determine what parts of your organization will be impacted. Finance resources can extend their visibility of enterprise performance by extracting CRM data when using Business Intelligence tools. If you plan to integrate CRM to Read More

Service Productization


Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.

marketing sample proposals  the PRTM service offering. Marketing Collateral With or without strong branding, simple documentation in the form of brochures, white papers, or case studies that reference a particular service offering or product line lends credibility to the professional services provider. By documenting the project approach, sample clients, and graphics of results achieved, the professional services firm can breathe life into a previously one-dimensional service description. Methodology One of the most important Read More

The 2007 Microsoft® Office System in Manufacturing


This white paper highlights the key challenges facing the manufacturing industry, and discusses how the 2007 Microsoft® Office system can help maximize employee contributions and enhance business performance with innovative and powerful enterprise capabilities.

marketing sample proposals  trends, and plan future marketing campaigns. Analysis of sales data will also help to balance front-end scheduling and forecasting with customer demand, and in the long run, optimize capacity utilization and return on assets. Providing effective tools to service and sales associates in the field, so that they can represent the company in the best way possible-quickly resolving issues, coordinating with other field representatives or product teams-while connected in the office or on the road. Improving Read More

Remedy Makes CRM a Personal Matter


Remedy announced its acquisition of Axtive Software Corporation, a provider of relationship marketing software that supports personalized interactions between surfers and websites.

marketing sample proposals  additional possibilities for creating marketing relationships with customers. While the CRM product is certainly the right place to start integrating personalization, it will be interesting to see whether Remedy eventually finds ways to add value to its E-procurement product and other members of its enterprise portal family Remedy@Work. This could prove to be just the right marginal differentiator in a space that is going to become increasingly commoditized over the year. User Recommendations CRM is used Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

marketing sample proposals  High-stakes World of E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

marketing sample proposals  to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

Marketing without Analytics: Is It Really Analytics?


You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

marketing sample proposals  analytics to focus your marketing efforts, for more effective and efficient results. Read More

How to Make Marketing Integration a Whole Lot Easier


Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

marketing sample proposals  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

marketing sample proposals  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

marketing sample proposals  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

marketing sample proposals  Marketing Success: Know Each Customer in Context Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

marketing sample proposals  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

marketing sample proposals  has been qualified by marketing , accepted by sales and turned into revenue. Source : Vtrenz Inc. Resources Related to Transform Leads into Sales : Sales Lead (Wikipedia) Rules-based Marketing: Helping Companies Transform Leads into Sales Sales Lead is also known as : Sales Lead Management , Sales Marketing Leads , Free Sales Leads , Software Sales Services , Track Sales Leads , Sales Lead Fulfillment , Sales Leads Qualifications , Sales Leads Processing , Complete Lead Generation , Sales Lead Expert , Read More

Witty and viral marketing of enterprise applications?


Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

marketing sample proposals  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More