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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing segmentation definition


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

marketing segmentation definition  | Marketing Research | Marketing Segmentation | Marketing Strategy | Marketing Success | Monitor CRM Software System | Monitor CRM Structure | Monitor CRM System | Monitor CRM System Model | Monitor CRM System Process | Monitor CRM System Solutions | Monitor Precision Marketing | Monitoring CRM Software System | Monitoring CRM System | Monitoring CRM System Model | Monitoring CRM System Process | Monitoring CRM System Solutions | Monitoring Precision Marketing | Multi-channel Marketing Communications |

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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TEC Vendor Note: Lectra, A Focused PLM Player


A brief introduction to Lectra, a specialized vendor in the CAD, CAM, and PLM industry, including history, product offerings, and achievements, as well as expectations and recommendations to the vendor’s future growth.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Project Lifecycle Management Implies Long Term Value; Forget the Total Cost of Ownership Fuss


Understanding the nature and specifics of your product development life cycles, and especially new product design and initiation, can help you realize tangible cost savings and will offset the total cost of ownership of a product lifecycle management system.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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IP Telephony: Project Definition Guide


You’ve determined the business rationale for embracing Internet protocol (IP) telephony as a strategy. Now it’s worth investing time in the project definition phase, since this will result in a clear statement of requirements that are in line with your objectives. However, how you define the project will depend on the needs of your business and your plans for convergence.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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Engaging Digital Customers Through Marketing Technology


Branch sales are expected to decline by at least 30% from 2012 to 2017, but retail banks are still facing pressure to increase total sales growth by 25%. In response, banks are placing greater emphasis on growing acquisition and cross-sales in digital channels to close this gap.

The nature of the digital customer has changed the effectiveness of digital sales solutions, and requires rethinking how banks can actually capture growth.

This white paper from Corporate Executive Board (CEB) recommends banks take some specific actions to get the most value from their digital marketing technology strategy. These actions include providing guidance for understanding and purchasing products and embedding the product offers into the customer lifecycle.

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AspenTech Searching for Definition in FY2000


Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen's growth has resulted in a wide variety of applications for management and execution-level process manufacturing. Hit hard by flagging revenues, Aspen is distilling its product suite down to its most profitable elements in hopes of invigorating its business and capturing a share of the supply chain management market.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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