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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing strategy annual evaluation


Is MAPICS Getting the Magic of PLM? Part Two: Strategy
During our recent briefing, MAPICS' executives acknowledged that almost all enterprise software companies are either

marketing strategy annual evaluation  engineers, production planners, purchasing, marketing, c-level executives, suppliers, and other trading partners. This still evolving category of software should help any manufacturing company deliver a product and continually enhance it by helping it manage and automate materials sourcing, design and visualization, engineering change orders (ECO), and product documentation, such as test results, product packaging, and post-sales data. The product development life cycle—conceptualize, plan, design,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy annual evaluation

Developing an Effective CMMS Implementation Plan


Today’s maintenance staff is tasked with doing more with less. The challenge here is that their efficiency ratings when measured can be as low as 10% to 40%. So where does your maintenance department stand in terms of these statistics? Although CMMS software has been around for more than 20 years, and the adoption rate continues to climb, many companies still struggle with creating an efficient centralized maintenance and operations program.

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Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+


Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center

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Hannon Hill Cascade Server for Content Management


Hannon Hill has grown its content management application over the years so that today’s solution targets midsized organizations with a depth of functionality at an accommodating price point. Hannon Hill’s Cascade Server is frequently adopted within higher-education institutions (roughly 80 percent of its clients) but Hannon Hill has also maintained a focus on the public sector, health care

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Addressing Strategy Management and the Balanced Scorecard


Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve precisely this problem. Unfortunately, most organizations look solely at the warning lights (how close are expenses and revenue to budget) rather than focusing on where they want to go—and how they’re going to get there.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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ERP for School Districts Software Evaluation Report


The ERP Software Evaluation Report for K-12 school districts and municipalities focuses on back-office functionality, including financials, human resources (HR), and payroll. It covers important functionality for employee self-service activities, purchasing management, and inventory management.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Enterprise Strategy Group


Enterprise Strategy Group (ESG) is an integrated IT research, analysis, and strategy firm.

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RFID Architecture Strategy


Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus areas. Infosys has designed an optimal RFID architecture strategy based on lessons learnt from early adopters and Infosys experience in providing real time control and data acquisition solutions in the telecom and process control industries.

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